Editorial Board   Guest Author

Mr. Tang

Oliver Tang

Analyst, Horwath HTL

Oliver Tang is a recent graduate of Cornell University's School of Hotel Administration with a Bachelor's degree in Hotel Administration and a minor in Real Estate. He joined Horwath HTL as an intern in January 2015 and returned as an analyst in July 2016. Mr. Tang has various work experience in the hospitality industry, including operations, market analysis, asset management and feasibility studies. A native of China, Mr. Tang is fluent in Mandarin Chinese and English. He first started his career as a front desk agent at Brahmaputra Grand Hotel in Lhasa, Tibet. He then became the assistant front office manager, overseeing the operation of the department. During his time at Cornell, Mr. Tang gained extensive internship experiences, including the Sales and Marketing Department at Yufu Hot Spring Resort in Chengdu, the Sales Department at Walt Disney World Swan and Dolphin Resort in Orlando, and the Finance and Accounting Department at St. Regis in San Francisco. He also interned with the hotel advisory and overseas investment teams at Jones Lang LaSalle in Beijing, where he helped with a number of development feasibility studies and an overseas hotel acquisition. Mr. Tang holds CHIA and REFM level 3 certifications. At school, he worked as a teaching assistant for Hotel Development & Planning and Marketing Principles. In addition, Oliver is the co-founder of AH&LA Cornell Student Chapter and served as the chief editor of Global China Focus, a student-run publication.

Please visit http://www.horwathhtl.us for more information.

Mr. Tang can be contacted at 607-379-9873 or otang@horwathHTL.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.