Editorial Board   Guest Author

Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder, YOLO Insights

Rebecca Barnes-Hogg is a serial connector of small businesses with their ideal employees. She first discovered this talent as a teenager when she helped her high school classmates find summer jobs. Her career in corporate America encompassed all facets of business.

Ms. Barnes-Hogg recognized early on that at the center of every business is its people. Throughout her career, she excelled at putting the right people in the right positions to make things happen.

In 2011, Ms. Barnes-Hogg founded YOLO Insights® to make sure that no small business is held back because they are unable to find the talented people they need. Her passion for hunting purple unicorns (or in real life words, ideal employees) shows in the transformations she helps organizations achieve. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is the author of The YOLO Principle: The Ultimate Hiring Guide for Small Business and a coauthor of Rethinking Human Resources. Ms. Barnes-Hogg's recruiting insights have been featured in Forbes, Inc., Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, Hotel Executive, and HR Magazine.

Ms. Barnes-Hogg holds a master's degree in human resources management and a bachelor's in business management. She holds the HR Certification Institute's Senior Professional in Human Resources (SPHR) certification and the Society for Human Resource Management's Senior Certified Professional (SHRM-SCP) certification.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at +1 843-779-9656 or rebecca@yoloinsights.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.