Editorial Board   Guest Author

Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder, YOLO Insights

Rebecca Barnes-Hogg is a serial connector of small businesses with their ideal employees. She first discovered this talent as a teenager when she helped her high school classmates find summer jobs. Her career in corporate America encompassed all facets of business.

Ms. Barnes-Hogg recognized early on that at the center of every business is its people. Throughout her career, she excelled at putting the right people in the right positions to make things happen.

In 2011, Ms. Barnes-Hogg founded YOLO Insights® to make sure that no small business is held back because they are unable to find the talented people they need. Her passion for hunting purple unicorns (or in real life words, ideal employees) shows in the transformations she helps organizations achieve. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is the author of The YOLO Principle: The Ultimate Hiring Guide for Small Business and a coauthor of Rethinking Human Resources. Ms. Barnes-Hogg's recruiting insights have been featured in Forbes, Inc., Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, Hotel Executive, and HR Magazine.

Ms. Barnes-Hogg holds a master's degree in human resources management and a bachelor's in business management. She holds the HR Certification Institute's Senior Professional in Human Resources (SPHR) certification and the Society for Human Resource Management's Senior Certified Professional (SHRM-SCP) certification.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at +1 843-779-9656 or rebecca@yoloinsights.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.