Editorial Board   Guest Author

Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder, YOLO Insights

Rebecca Barnes-Hogg is a recruiting strategist and the founder and Chief Insights Officer of YOLO Insights®. YOLO Insights® is a recruiting and hiring strategy firm dedicated to the art of hiring great employees. Ms. Barnes-Hogg founded YOLO Insights® in 2010 with the vision of making sure no business was held back because they could not hire the right people. Her passion for connecting amazingly talented people with the businesses who desperately need them flows from her early career experience as an HR Executive.

For over 15 years, she has been in the business of helping businesses hire the right people. Her educational background in business and human resources has given her a broad base from which to approach the numerous recruiting challenges. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is a sought-after speaker on topics related to recruiting, interviewing, communication, and teambuilding. Her recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, and HR Magazine.

Ms. Barnes-Hogg is the author of The YOLO Principle: The Ultimate Hiring Guide for Small Business. She is also a co-author of Rethinking Human Resources. Ms. Barnes-Hogg holds an MA in Human Resources Management and a BS in Business Management. She holds the SPHR certification from HRCI and the SHRM-SCP certification from SHRM.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at 843-779-9656 or rebecca@yoloinsights.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.