Editorial Board   Guest Author

Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder, YOLO Insights

Rebecca Barnes-Hogg is a recruiting strategist and the founder and Chief Insights Officer of YOLO InsightsŪ. YOLO InsightsŪ is a recruiting and hiring strategy firm dedicated to the art of hiring great employees. Ms. Barnes-Hogg founded YOLO InsightsŪ in 2010 with the vision of making sure no business was held back because they could not hire the right people. Her passion for connecting amazingly talented people with the businesses who desperately need them flows from her early career experience as an HR Executive.

For over 15 years, she has been in the business of helping businesses hire the right people. Her educational background in business and human resources has given her a broad base from which to approach the numerous recruiting challenges. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is a sought-after speaker on topics related to recruiting, interviewing, communication, and teambuilding. Her recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, and HR Magazine.

Ms. Barnes-Hogg is the author of The YOLO Principle: The Ultimate Hiring Guide for Small Business. She is also a co-author of Rethinking Human Resources. Ms. Barnes-Hogg holds an MA in Human Resources Management and a BS in Business Management. She holds the SPHR certification from HRCI and the SHRM-SCP certification from SHRM.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at 843-779-9656 or rebecca@yoloinsights.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.