Editorial Board   Guest Author

Mr. Caughlin

Ron Caughlin

Senior Vice President Brand & Digital Strategy, RadonicRodgers Strategy+

Ron Caughlin has over 20 years of marketing and brand experience in both the agency and client side of the business. His area of expertise includes marketing, brand strategy, digital, PR and social media. Mr. Caughlin has a Bachelors degree from the University of Toronto and Master Studies in Communications from University of Calgary. Currently Mr. Caughlin is Sr. Vice President Brand & Digital Strategy for RadonicRodgers Strategy+, a brand and digital marketing agency specializing in Travel & Tourism marketing. Ron leads RadonicRodgers Strategy+ client brand strategy, client training and workshops, digital PR and marketing initiatives at Canada's leading firm in award-winning Travel & Tourism marketing. Mr. Caughlin honed his marketing communications career at some of Canada's top agencies starting with BBDO as an Account Director and then VP, Clients Services at Cossette as well as the Managing Director for CIM, - LAUNCH. He had the opportunity to lead some very notable national clients including the McDonalds national campaign and the Bell power brand strategy and activation. Most recently Mr. Caughlin created the inbound marketing, PR and social media program for TNS Canada as VP, Marketing. In addition, he was the practice lead for the Travel & Tourism and Digital Sectors and led the global Digital Life and Mobile Life studies. Mr. Caughlin built the marketing program from the ground up, at the GTAA (Toronto Pearson) as the Vice President Marketing and created the digital marketing partnership with Air Canada, Tourism Toronto and OTMPC. He also developed the "There's no place like this" campaign for the Ontario Tourism Marketing Partnership (OTMPC) as Director, Brand and North America Marketing. Mr. Caughlin is also a part-time professor at Humber - School of Hospitality, Recreation & Tourism where he teaches PR and Social Media, Consumer Insight and Marketing Research, Sport Tourism, Sport Finance, Mobile Marketing and e-Business and Technology. He also volunteers his time as the Sr. Vice President of Global Alliance for IIMP with a framework that consists of a core team that includes 4 vice presidents, each responsible for a different global zone and global team that includes 17 regional directors who are responsible for supervising and monitoring country managers within their regions.

Please visit http://www.radonicrodgers.com for more information.

Mr. Caughlin can be contacted at 416-695-0575 or ron@radonicrodgers.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.