Editorial Board   Guest Author

Ms. Schuler

Cynthia M. Schuler

Human Resources Professional,

Cynthia Schuler, PHR, SHRM-CP, CPRW is a human resources professional who has been in the field for approximately 20 years. During her career, she has observed the transformation of human resources and has a passion for sharing her experiences to assist other human resources professionals nationally and internationally. Ms. Schuler's experience includes the oversight of the full life cycle of human resources to include talent acquisition and recruitment, onboarding, compensation administration, benefit negotiations and administration, employee relations, professional development and training, and regulatory compliance. Her experience extends beyond the basic life cycle to areas including affirmative action reporting, HRIS systems, learning management systems, applicant tracking systems, and diversity and inclusion. Ms. Schuler has published numerous articles and conducted presentations for multiple organizations including Society for Human Resources Japan INSIGHTS magazine, National Business Institute, Business and Legal Reports, and the American Management Association. She is also an author in an upcoming anthology entitled “Cultivating Culture” which was published by Red Letter Publishing in November of 2016. Ms. Schuler's articles and presentations include topics such as cultivating a positive organizational culture, change management, business etiquette, teambuilding, leadership, diversity and inclusion, and conflict resolution. Ms. Schuler received her Bachelor's Degree in English Literature from the University of Maryland, College Park, MD, and she received her Master's Degree in Business Administration from Strayer University in Washington, DC. She is a member of the Association of Legal Administrators, the Society for Human Resources Management, and the Professional Association of Resume Writers.

Ms. Schuler can be contacted at 301-343-7369 or cmschuler@msn.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.