Editorial Board   Guest Author

Dr. Warech

Michael Warech

Founder & Managing Director, Warech Associates, LLC

Dr. Michael Warech is the Founder & Managing Director of Warech Associates, LLC. He has over 30 years of experience designing, developing, and implementing data-driven human capital solutions that demonstrably impact an organization's bottom line. He has led numerous projects for a variety of Fortune 1000 organizations. He has worked with companies to identify and articulate their talent management, learning, and leadership development strategies and has deep and direct experience designing leadership development solutions, as well as more broad and robust learning and development programming. Michael founded Warech Associates, LLC in 2008, focusing on integrated talent management strategies and leadership development program design. 

Dr. Warech served as a senior consultant for a number of boutique human capital firms located in the New York metropolitan area. He has published book chapters and papers in leading peer review journals and has presented his work in the areas of talent management, leadership development, HR transformation, metrics and analytics, and organizational measurement at global and national conferences including the Academy of Management, the Society for Industrial Organizational Psychology, the Organizational Development Network, the International Quality and Productivity Center, the National Foreign Trade Council, and the HR Forum.

Dr. Warech is sought out for his expert opinions on issues in the workplace and has been quoted in newspapers, magazines, and websites including the Washington Post, The Miami Herald, The Chicago Tribune, The Baltimore-Sun Times, USA Today, Crain's, Workforce Management magazine, HR Executive Magazine, Inc. Magazine, and CBS Marketwatch.

Dr. Warech completed his undergraduate work at Emory University and received his M.S. and Ph.D. in Applied Psychology from Stevens Institute of Technology.

 

Please visit http://www.warechassociates.com for more information.

Dr. Warech can be contacted at 973-998-0885 or mwarech@warechassociates.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.