Editorial Board   Guest Author

Dr. Warech

Michael Warech

Founder & Managing Director, Warech Associates, LLC

Dr. Michael Warech is the Founder & Managing Director of Warech Associates, LLC. He has over 30 years of experience designing, developing, and implementing data-driven human capital solutions that demonstrably impact an organization's bottom line.

Dr. Warech has led numerous projects for a variety of Fortune 1000 organizations. He has worked with companies to identify and articulate their talent management, learning, and leadership development strategies and has deep and direct experience designing leadership development solutions, as well as more broad and robust learning and development programming.

Dr. Warech founded Warech Associates, LLC in 2008, focusing on integrated talent management strategies and leadership development program design. Prior to that he served as a senior consultant for a number of boutique human capital firms located in the New York metropolitan area.

Dr. Warech has published book chapters and papers in leading peer review journals and has presented his work in the areas of talent management, leadership development, HR transformation, metrics and analytics, and organizational measurement at global and national conferences including the Academy of Management, the Society for Industrial Organizational Psychology, the Organizational Development Network, the International Quality and Productivity Center, the National Foreign Trade Council, and the HR Forum.

Dr. Warech is sought out for his expert opinions on issues in the workplace and has been quoted in newspapers, magazines, and websites including the Washington Post, The Miami Herald, The Chicago Tribune, The Baltimore-Sun Times, USA Today, Crain's, Workforce Management magazine, HR Executive Magazine, Inc. Magazine, and CBS Marketwatch.

Dr. Warech completed his undergraduate work at Emory University and received his M.S. and Ph.D. in Applied Psychology from Stevens Institute of Technology.

Please visit http://www.warechassociates.com for more information.

Dr. Warech can be contacted at 973-998-0885 or mwarech@warechassociates.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.