Editorial Board   Guest Author

Ms. Thakkar

Nisha Thakkar

Director of Client Services, Milestone Internet Marketing

Nisha Thakkar is a Director of Client Services at Milestone Internet Marketing. In this role, she manages a team of seven SEO/Social Media Strategists that focus on the hospitality industry. She also leads the social media practice for the organization. In this capacity, she manages social media training, paid social, the content marketing team, research, development of new ideas and all strategic social media activities for the client base. Ms. Thakkar works with her team to support SEO strategies and activities for Milestone Internet Marketing clients - including website updates, email blasts, listings management, analysis, reporting, etc. Ms. Thakkar has led a social media webinar for Milestone in 2016 (which is available on the Milestone blog). She has been with Milestone since April of 2015. Prior to Milestone, she was a Director of Social & Content at Digitas, where she worked on brands including Sprint, KAO (Jergens, John Frieda, Ban and Curel), eBay and Miller Lite. Before Digitas, Ms. Thakkar was the Brand Manager at Orbitz Worldwide. She helped to oversee a brand relaunch inspiring America to “Take Vacation Back” and managed the brand marketing budget for the organization. During her time at Orbitz, social media became a tool for organizations to engage with, so she launched and managed many social channels for Orbitz and CheapTickets. When she's not in the office, Ms. Thakkar enjoys exploring new restaurants in Chicago, spending time with family and friends and educating herself in the latest and greatest in social media. Ms. Thakkar holds a Bachelor's Degree in Communications from Northern Illinois University and a Master's Degree in Integrated Marketing Communications from Roosevelt University.

Please visit http://www.milestoneinternet.com for more information.

Ms. Thakkar can be contacted at 408-492-9055 or nisha.t@milestoneinternet.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.