Editorial Board   Guest Author

Ms. Thakkar

Nisha Thakkar

Director of Client Services, Milestone Internet Marketing

Nisha Thakkar is a Director of Client Services at Milestone Internet Marketing. In this role, she manages a team of seven SEO/Social Media Strategists that focus on the hospitality industry. She also leads the social media practice for the organization. In this capacity, she manages social media training, paid social, the content marketing team, research, development of new ideas and all strategic social media activities for the client base. Ms. Thakkar works with her team to support SEO strategies and activities for Milestone Internet Marketing clients - including website updates, email blasts, listings management, analysis, reporting, etc. Ms. Thakkar has led a social media webinar for Milestone in 2016 (which is available on the Milestone blog). She has been with Milestone since April of 2015. Prior to Milestone, she was a Director of Social & Content at Digitas, where she worked on brands including Sprint, KAO (Jergens, John Frieda, Ban and Curel), eBay and Miller Lite. Before Digitas, Ms. Thakkar was the Brand Manager at Orbitz Worldwide. She helped to oversee a brand relaunch inspiring America to “Take Vacation Back” and managed the brand marketing budget for the organization. During her time at Orbitz, social media became a tool for organizations to engage with, so she launched and managed many social channels for Orbitz and CheapTickets. When she's not in the office, Ms. Thakkar enjoys exploring new restaurants in Chicago, spending time with family and friends and educating herself in the latest and greatest in social media. Ms. Thakkar holds a Bachelor's Degree in Communications from Northern Illinois University and a Master's Degree in Integrated Marketing Communications from Roosevelt University.

Please visit http://www.milestoneinternet.com for more information.

Ms. Thakkar can be contacted at 408-492-9055 or nisha.t@milestoneinternet.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.