Editorial Board   Guest Author

Ms. Thakkar

Nisha Thakkar

Director of Client Services, Milestone Internet Marketing

Nisha Thakkar is a Director of Client Services at Milestone Internet Marketing. In this role, she manages a team of seven SEO/Social Media Strategists that focus on the hospitality industry. She also leads the social media practice for the organization. In this capacity, she manages social media training, paid social, the content marketing team, research, development of new ideas and all strategic social media activities for the client base. Ms. Thakkar works with her team to support SEO strategies and activities for Milestone Internet Marketing clients - including website updates, email blasts, listings management, analysis, reporting, etc. Ms. Thakkar has led a social media webinar for Milestone in 2016 (which is available on the Milestone blog). She has been with Milestone since April of 2015. Prior to Milestone, she was a Director of Social & Content at Digitas, where she worked on brands including Sprint, KAO (Jergens, John Frieda, Ban and Curel), eBay and Miller Lite. Before Digitas, Ms. Thakkar was the Brand Manager at Orbitz Worldwide. She helped to oversee a brand relaunch inspiring America to “Take Vacation Back” and managed the brand marketing budget for the organization. During her time at Orbitz, social media became a tool for organizations to engage with, so she launched and managed many social channels for Orbitz and CheapTickets. When she's not in the office, Ms. Thakkar enjoys exploring new restaurants in Chicago, spending time with family and friends and educating herself in the latest and greatest in social media. Ms. Thakkar holds a Bachelor's Degree in Communications from Northern Illinois University and a Master's Degree in Integrated Marketing Communications from Roosevelt University.

Please visit http://www.milestoneinternet.com for more information.

Ms. Thakkar can be contacted at 408-492-9055 or nisha.t@milestoneinternet.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.