Editorial Board   Guest Author

Ms. Gelfound

Wendi Gelfound

Director of Marketing, Ojo Caliente Mineral Springs Resort & Spa

As a founding member of the Sunrise Springs launch team, Wendi Gelfound played a critical role in defining brand positioning and marketing strategies. With extensive experience in the health and wellness, spa and tourism sectors, Ms. Gelfound has been recognized internationally as an expert and innovator in destination marketing. In 2015, she had the honor of speaking on the Business of Hot Springs Panel at the Global Wellness Summit in Mexico City. And, in October of 2016 Ms. Gelfound was invited to present the "American Perspective" at the inaugural Global Thermal Think Tank in Bad Orb, Germany, and on the R(E)volution of Hot Springs Panel at the Global Wellness Summit in Tyrol, Austria. Ms. Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs' sister property Ojo Caliente Mineral Springs Resort & Spa for the last eleven years, and Taos' award-winning El Monte Sagrado Living Resort & Spa. Ms. Gelfound was founder and vice president of the Taos Tourism Council, and at the state level, has been selected for a 2nd term as a North Central Region Board Member for the New Mexico Tourism Department. Ms. Gelfound's creative eye and extensive experience in branding and marketing strategies spans three decades. She was creative director for a marketing agency in Miami and owned a software and web development company in the early 1990s. To that foundation. Ms. Gelfound maintains a compelling interest in the leading edge of communications media. Ms. Gelfound attended Boston University, The Massachusetts College of Art & Design, and The Art Institute of Fort Lauderdale. She is passionate about adventure travel, hiking, yoga…and the occasional bungee jump.

Please visit http://www.sunrisesprings.com for more information.

Ms. Gelfound can be contacted at 505-780-8145 or wendi.gelfound@sunrisesprings.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.