Editorial Board   Guest Author

Ms. Gelfound

Wendi Gelfound

Director of Marketing, Ojo Caliente Mineral Springs Resort & Spa

As a founding member of the Sunrise Springs launch team, Wendi Gelfound played a critical role in defining brand positioning and marketing strategies. With extensive experience in the health and wellness, spa and tourism sectors, Ms. Gelfound has been recognized internationally as an expert and innovator in destination marketing. In 2015, she had the honor of speaking on the Business of Hot Springs Panel at the Global Wellness Summit in Mexico City. And, in October of 2016 Ms. Gelfound was invited to present the "American Perspective" at the inaugural Global Thermal Think Tank in Bad Orb, Germany, and on the R(E)volution of Hot Springs Panel at the Global Wellness Summit in Tyrol, Austria. Ms. Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs' sister property Ojo Caliente Mineral Springs Resort & Spa for the last eleven years, and Taos' award-winning El Monte Sagrado Living Resort & Spa. Ms. Gelfound was founder and vice president of the Taos Tourism Council, and at the state level, has been selected for a 2nd term as a North Central Region Board Member for the New Mexico Tourism Department. Ms. Gelfound's creative eye and extensive experience in branding and marketing strategies spans three decades. She was creative director for a marketing agency in Miami and owned a software and web development company in the early 1990s. To that foundation. Ms. Gelfound maintains a compelling interest in the leading edge of communications media. Ms. Gelfound attended Boston University, The Massachusetts College of Art & Design, and The Art Institute of Fort Lauderdale. She is passionate about adventure travel, hiking, yoga…and the occasional bungee jump.

Please visit http://www.sunrisesprings.com for more information.

Ms. Gelfound can be contacted at 505-780-8145 or wendi.gelfound@sunrisesprings.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.