Editorial Board   Guest Author

Ms. Gelfound

Wendi Gelfound

Director of Marketing, Ojo Caliente Mineral Springs Resort & Spa

As a founding member of the Sunrise Springs launch team, Wendi Gelfound played a critical role in defining brand positioning and marketing strategies. With extensive experience in the health and wellness, spa and tourism sectors, Ms. Gelfound has been recognized internationally as an expert and innovator in destination marketing. In 2015, she had the honor of speaking on the Business of Hot Springs Panel at the Global Wellness Summit in Mexico City. And, in October of 2016 Ms. Gelfound was invited to present the "American Perspective" at the inaugural Global Thermal Think Tank in Bad Orb, Germany, and on the R(E)volution of Hot Springs Panel at the Global Wellness Summit in Tyrol, Austria. Ms. Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs' sister property Ojo Caliente Mineral Springs Resort & Spa for the last eleven years, and Taos' award-winning El Monte Sagrado Living Resort & Spa. Ms. Gelfound was founder and vice president of the Taos Tourism Council, and at the state level, has been selected for a 2nd term as a North Central Region Board Member for the New Mexico Tourism Department. Ms. Gelfound's creative eye and extensive experience in branding and marketing strategies spans three decades. She was creative director for a marketing agency in Miami and owned a software and web development company in the early 1990s. To that foundation. Ms. Gelfound maintains a compelling interest in the leading edge of communications media. Ms. Gelfound attended Boston University, The Massachusetts College of Art & Design, and The Art Institute of Fort Lauderdale. She is passionate about adventure travel, hiking, yoga…and the occasional bungee jump.

Please visit http://www.sunrisesprings.com for more information.

Ms. Gelfound can be contacted at 505-780-8145 or wendi.gelfound@sunrisesprings.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.