Editorial Board   Guest Author

Mr. Boos

Felix Boos

Co-Founder & Director, FeedbackNow

Felix Boos is the Co-Founder and Director of FeedbackNow US, a 2016 US startup focusing on improving customer feedback management and customer satisfaction in service related industries. FeedbackNow US offers the unique feedback management solution from FeedbackNow International (Switzerland) as well as consulting services. The intuitive feedback device achieves highest participation ratios and delivers real time results, closing a gap that hasn't been covered by traditional solutions.

The FeedbackNow team has successfully implemented the solution at various airports, hotels, amusement parks, fitness & health clubs, restaurants as well as hospitals and city services.

Mr. Boos has 20+ years of experience as an executive in the aviation industry with Lufthansa German Airlines focusing on sales and service developments. He has been instrumental to setting up the call center network around the world and was in charge of several international sites and entities, where he spearheaded the recruitment process, training and service delivery. Later he took over responsibility for sales and service in Western Europe for the freight division, pushing digitization and efficiency while focusing the teams on delivering solutions for their customers.

Mr. Boos is passionate about listening to customers and delivering excellent service on a daily basis and understands the travelers entire journey and what is needed to achieve highest customer satisfaction ratings. In his role at FeedbackNow, Mr. Boos is providing a full-service approach, ensuring that the clients gain maximum insights from their customer's feedback. He is based in Los Angeles, California.

Please visit http://www.feedbacknow.us for more information.

Mr. Boos can be contacted at 310-658-0793 or fboos@fbnsolution.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.