Editorial Board   Guest Author

Mr. Teso

Chris Teso

Chief Executive Officer & Founder, Chirpify

As founder and CEO of Chirpify, Chris Teso invented "in-stream transactions", enabling instant marketing and commerce conversion from a single action on social media. Mr. Teso founded Chirpify in 2011 to help brands create a currency exchange between social media and their loyalty programs to drive member acquisition, engagement, spend, and customer lifetime value. Based in Portland, OR, Chirpify is founded on the belief that the future of marketing is providing utility to consumers. Right now customers measure brands based on just how much utility they provide. With ever decreasing time and attention spans, consumers will be loyal to those brands that save them time, engage in the moment, and make doing business with them easier across all channels. At Chirpify, Mr. Teso works hand-in-hand with leading hoteliers, retailers and CPG companies to create strategies and supporting programs that deliver greater utility to today's consumer while increasing customer advocacy, earned media and new customer acquisition. Mr. Teso is an experienced orator and writer on the topics of social media marketing, loyalty marketing, engagement loyalty, and chatbots as they pertain to building brand loyalty. As a result, he is a frequent speaker, having presented at events such as The Future of Payments, Under The Radar, TechFestNW, and The Future of E-commerce conferences. His writings on these topics have appeared in a wide variety of trade publications, including SocialMediaExaminer, MarketingProfs, VentureBeat, and more. Prior to Chirpify, Mr. Teso founded theGood, an ecommerce and lead conversion advisory focused on delivering more revenues, customers, and leads for its clients. He has a history of entrepreneurship co-founding and serving in leadership positions guiding business strategy and direction. An educated designer, and autodidact software engineer, Mr. Teso has spent most of his career in the advertising industry as Digital Creative Director, in between founding three companies in the past 16 years. Mr. Teso Teso has been recognized for his work, having received a Communication Arts Award of Excellence, an Emmy, Clio, Mobius, Webby, and an Andy Award. Mr. Teso also serves as a Corporate Council Member of the Oregon Humane Society and volunteers with Pet Partners, a national leader in demonstrating and promoting animal-assisted therapy, activities and education.

Please visit http://www.chirpify.com for more information.

Mr. Teso can be contacted at 503-208-3068 or chris@chirpify.com

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.