Editorial Board   Guest Author

Mr. Teso

Chris Teso

Chief Executive Officer & Founder, Chirpify

As founder and CEO of Chirpify, Chris Teso invented "in-stream transactions", enabling instant marketing and commerce conversion from a single action on social media. Mr. Teso founded Chirpify in 2011 to help brands create a currency exchange between social media and their loyalty programs to drive member acquisition, engagement, spend, and customer lifetime value. Based in Portland, OR, Chirpify is founded on the belief that the future of marketing is providing utility to consumers. Right now customers measure brands based on just how much utility they provide. With ever decreasing time and attention spans, consumers will be loyal to those brands that save them time, engage in the moment, and make doing business with them easier across all channels. At Chirpify, Mr. Teso works hand-in-hand with leading hoteliers, retailers and CPG companies to create strategies and supporting programs that deliver greater utility to today's consumer while increasing customer advocacy, earned media and new customer acquisition. Mr. Teso is an experienced orator and writer on the topics of social media marketing, loyalty marketing, engagement loyalty, and chatbots as they pertain to building brand loyalty. As a result, he is a frequent speaker, having presented at events such as The Future of Payments, Under The Radar, TechFestNW, and The Future of E-commerce conferences. His writings on these topics have appeared in a wide variety of trade publications, including SocialMediaExaminer, MarketingProfs, VentureBeat, and more. Prior to Chirpify, Mr. Teso founded theGood, an ecommerce and lead conversion advisory focused on delivering more revenues, customers, and leads for its clients. He has a history of entrepreneurship co-founding and serving in leadership positions guiding business strategy and direction. An educated designer, and autodidact software engineer, Mr. Teso has spent most of his career in the advertising industry as Digital Creative Director, in between founding three companies in the past 16 years. Mr. Teso Teso has been recognized for his work, having received a Communication Arts Award of Excellence, an Emmy, Clio, Mobius, Webby, and an Andy Award. Mr. Teso also serves as a Corporate Council Member of the Oregon Humane Society and volunteers with Pet Partners, a national leader in demonstrating and promoting animal-assisted therapy, activities and education. Please visit http://www.chirpify.com for more information.

Mr. Teso can be contacted at 503-208-3068 or chris@chirpify.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.