Editorial Board   Guest Author

Ms. Sher

Circe Sher

Co-Founder, Piazza Hospitality

With more than two decades' experience in public relations and marketing across many platforms and a lifetime in a real estate and restaurant family, Circe Sher brings broad expertise to her position as co-founder of Piazza Hospitality. Since the company's formation in 2001, she has overseen the marketing, public relations and promotional efforts for its properties including Hotel Healdsburg and its sister property h2hotel, as well as its associated restaurants Spoonbar, Pizzando and Charlie Palmer's Dry Creek Kitchen. Beyond marketing the final product, Ms. Sher also helps direct the conceptual development of Piazza Hospitality's contemporary properties. She played a pivotal role in creating the concept of the boutique luxury Hotel Healdsburg and the eco-friendly, avant-garde h2hotel, along with the concept for The Spa at Hotel Healdsburg. Her energies are now focused on three new projects: a third property in Healdsburg, the H3 GuestHouse; Hotel San Luis Obispo on the Central Coast; and a recently approved hotel project in Sebastopol. The forthcoming boutique hotels will serve as environmentally-friendly chic retreats, inviting visitors to relax, recharge and play. Prior to her career in the hospitality business, Ms. Sher was an officer for Mayor Willie Brown of San Francisco in the Mayor's Office of Protocol through 2001. During this time, she was in charge of planning and fundraising for large city events and international trade missions, and served as his liaison to the arts community and international consular corps. Ms. Sher graduated from UC Berkeley with a Bachelor of Arts in cultural anthropology in 1991. She has a five-year-old daughter and lives in Healdsburg.

Please visit http://www.piazzahospitality.com for more information.

Ms. Sher can be contacted at 707-431-8221 or info@piazzahospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.