Editorial Board   Guest Author

Ms. Sher

Circe Sher

Co-Founder, Piazza Hospitality

With more than two decades' experience in public relations and marketing across many platforms and a lifetime in a real estate and restaurant family, Circe Sher brings broad expertise to her position as co-founder of Piazza Hospitality. Since the company's formation in 2001, she has overseen the marketing, public relations and promotional efforts for its properties including Hotel Healdsburg and its sister property h2hotel, as well as its associated restaurants Spoonbar, Pizzando and Charlie Palmer's Dry Creek Kitchen. Beyond marketing the final product, Ms. Sher also helps direct the conceptual development of Piazza Hospitality's contemporary properties. She played a pivotal role in creating the concept of the boutique luxury Hotel Healdsburg and the eco-friendly, avant-garde h2hotel, along with the concept for The Spa at Hotel Healdsburg. Her energies are now focused on three new projects: a third property in Healdsburg, the H3 GuestHouse; Hotel San Luis Obispo on the Central Coast; and a recently approved hotel project in Sebastopol. The forthcoming boutique hotels will serve as environmentally-friendly chic retreats, inviting visitors to relax, recharge and play. Prior to her career in the hospitality business, Ms. Sher was an officer for Mayor Willie Brown of San Francisco in the Mayor's Office of Protocol through 2001. During this time, she was in charge of planning and fundraising for large city events and international trade missions, and served as his liaison to the arts community and international consular corps. Ms. Sher graduated from UC Berkeley with a Bachelor of Arts in cultural anthropology in 1991. She has a five-year-old daughter and lives in Healdsburg.

Please visit http://www.piazzahospitality.com for more information.

Ms. Sher can be contacted at 707-431-8221 or info@piazzahospitality.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.