Editorial Board   Guest Author

Ms. Sher

Circe Sher

Co-Founder, Piazza Hospitality

With more than two decades' experience in public relations and marketing across many platforms and a lifetime in a real estate and restaurant family, Circe Sher brings broad expertise to her position as co-founder of Piazza Hospitality. Since the company's formation in 2001, she has overseen the marketing, public relations and promotional efforts for its properties including Hotel Healdsburg and its sister property h2hotel, as well as its associated restaurants Spoonbar, Pizzando and Charlie Palmer's Dry Creek Kitchen. Beyond marketing the final product, Ms. Sher also helps direct the conceptual development of Piazza Hospitality's contemporary properties. She played a pivotal role in creating the concept of the boutique luxury Hotel Healdsburg and the eco-friendly, avant-garde h2hotel, along with the concept for The Spa at Hotel Healdsburg. Her energies are now focused on three new projects: a third property in Healdsburg, the H3 GuestHouse; Hotel San Luis Obispo on the Central Coast; and a recently approved hotel project in Sebastopol. The forthcoming boutique hotels will serve as environmentally-friendly chic retreats, inviting visitors to relax, recharge and play. Prior to her career in the hospitality business, Ms. Sher was an officer for Mayor Willie Brown of San Francisco in the Mayor's Office of Protocol through 2001. During this time, she was in charge of planning and fundraising for large city events and international trade missions, and served as his liaison to the arts community and international consular corps. Ms. Sher graduated from UC Berkeley with a Bachelor of Arts in cultural anthropology in 1991. She has a five-year-old daughter and lives in Healdsburg.

Please visit http://www.piazzahospitality.com for more information.

Ms. Sher can be contacted at 707-431-8221 or info@piazzahospitality.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.