Editorial Board   Guest Author

Ms. Portmann

Toni Portmann

Chief Executive Officer, DHISCO, Inc.

Toni Portmann is CEO and executive chairman of the board of DHISCO Inc., the world's original and leading hospitality distribution company. With extensive experience across software, hardware and technology services and support, Ms. Portmann has spent more than 25 years in executive management. She joined DHISCO at the end of 2014, bringing a wealth of management skills and expertise in mergers and acquisitions, strategic planning, process improvement and innovative sales solutions. Prior to joining DHISCO, Ms. Portmann served as CEO for LockIN, an early stage, paradigm-busting SaaS e-learning company. An entrepreneur and “intraprenuer,” she also served for 10 years as chairman of the board of Resolvity, a privately held company specializing in intelligent interactive voice technology. Before joining LockIN, Ms. Portmann was CEO of CAS Partners/Riverstone, where she integrated the acquisition of seven disparate property management services companies that specialized in the multifamily real estate market and represented over 170,000 apartment units in 31 states. She also served as CEO of Stream Inc., where she transformed a $75 million contact services division of Software Spectrum into a global business process outsourcing leader with revenues exceeding $530 million across 30 contact centers in 16 countries. Prior to her CEO responsibilities, Ms. Portmann worked in sales, marketing and management for Diebold Inc. and IBM. Ms. Portmann holds a bachelor of business administration from Boise State University in Idaho and is a member of WCD (Women Corporate Directors). Toni is an investor in Texas Women Venture Network and serves on the TWV Portfolio Advisory Board. She established the Tyson Johnson Memorial for Another Solution Inc., which is dedicated to fighting the disease of addiction.

Please visit http://www.dhisco.com for more information.

Ms. Portmann can be contacted at 214-234-4072 or support@dhisco.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.