Editorial Board   Guest Author

Ms. Portmann

Toni Portmann

Chief Executive Officer, DHISCO, Inc.

Toni Portmann is CEO and executive chairman of the board of DHISCO Inc., the world's original and leading hospitality distribution company. With extensive experience across software, hardware and technology services and support, Ms. Portmann has spent more than 25 years in executive management. She joined DHISCO at the end of 2014, bringing a wealth of management skills and expertise in mergers and acquisitions, strategic planning, process improvement and innovative sales solutions. Prior to joining DHISCO, Ms. Portmann served as CEO for LockIN, an early stage, paradigm-busting SaaS e-learning company. An entrepreneur and “intraprenuer,” she also served for 10 years as chairman of the board of Resolvity, a privately held company specializing in intelligent interactive voice technology. Before joining LockIN, Ms. Portmann was CEO of CAS Partners/Riverstone, where she integrated the acquisition of seven disparate property management services companies that specialized in the multifamily real estate market and represented over 170,000 apartment units in 31 states. She also served as CEO of Stream Inc., where she transformed a $75 million contact services division of Software Spectrum into a global business process outsourcing leader with revenues exceeding $530 million across 30 contact centers in 16 countries. Prior to her CEO responsibilities, Ms. Portmann worked in sales, marketing and management for Diebold Inc. and IBM. Ms. Portmann holds a bachelor of business administration from Boise State University in Idaho and is a member of WCD (Women Corporate Directors). Toni is an investor in Texas Women Venture Network and serves on the TWV Portfolio Advisory Board. She established the Tyson Johnson Memorial for Another Solution Inc., which is dedicated to fighting the disease of addiction.

Please visit http://www.dhisco.com for more information.

Ms. Portmann can be contacted at 214-234-4072 or support@dhisco.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.