Editorial Board   Guest Author

Ms. Brokowski

Donna Brokowski

General Manager Partner Solutions Group, Travel and Transport

Donna Brokowski, General Manager of Travel and Transport's Partner Solutions Group is a travel mixologist always striving to find the perfect supplier - buyer balance. In her role, Ms. Brokowski is responsible for leading the company's overall global strategic direction in corporate consulting services, supplier relations, and procurement analytics. Within Ms. Brokowski's tenure at Travel and Transport, the Partner Solutions Group has grown to over 20 associates fulfilling hundreds of consulting engagements annually for airline, rental car and hotel categories. Ms. Brokowski has an extensive background encompassing over 25 years in travel consulting and sales leadership. Prior to joining Travel and Transport in 2010, Ms. Brokowski led various sales teams with hotel groups including Wyndham Hotel Group, Peabody Hotel Group, Best Western and Holiday Inn. An accomplished speaker, Ms. Brokowski has delivered keynote presentations to the Silicon Valley BTA and Wisconsin BTA and has presented to various BTA organizations including Miami BTA, South Florida BTA, North Carolina BTA, and Central & North Florida BTA. In addition, she has spoken at the Society of Government Travel Professionals' Ancon Conference and participated as a panel speaker at Radius Travel's Annual Global Conference and most recently at the 2016 GBTA Government Relations Committee panel on supplier acquisition. She has been called upon and cited in various industry publications and has been published in Agent at Home Magazine and Travel Agent Magazine. Ms. Brokowski is a graduate of University of Wisconsin-Platteville, and resides in the Chicago area with her husband and two children. Please visit http://www.travelandtransport.com for more information.

Ms. Brokowski can be contacted at 402-399-4695 or dbrokowski@tandt.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.