Editorial Board   Guest Author

Ms. Brokowski

Donna Brokowski

General Manager Partner Solutions Group, Travel and Transport

Donna Brokowski, General Manager of Travel and Transport's Partner Solutions Group is a travel mixologist always striving to find the perfect supplier - buyer balance. In her role, Ms. Brokowski is responsible for leading the company's overall global strategic direction in corporate consulting services, supplier relations, and procurement analytics. Within Ms. Brokowski's tenure at Travel and Transport, the Partner Solutions Group has grown to over 20 associates fulfilling hundreds of consulting engagements annually for airline, rental car and hotel categories. Ms. Brokowski has an extensive background encompassing over 25 years in travel consulting and sales leadership. Prior to joining Travel and Transport in 2010, Ms. Brokowski led various sales teams with hotel groups including Wyndham Hotel Group, Peabody Hotel Group, Best Western and Holiday Inn. An accomplished speaker, Ms. Brokowski has delivered keynote presentations to the Silicon Valley BTA and Wisconsin BTA and has presented to various BTA organizations including Miami BTA, South Florida BTA, North Carolina BTA, and Central & North Florida BTA. In addition, she has spoken at the Society of Government Travel Professionals' Ancon Conference and participated as a panel speaker at Radius Travel's Annual Global Conference and most recently at the 2016 GBTA Government Relations Committee panel on supplier acquisition. She has been called upon and cited in various industry publications and has been published in Agent at Home Magazine and Travel Agent Magazine. Ms. Brokowski is a graduate of University of Wisconsin-Platteville, and resides in the Chicago area with her husband and two children.

Please visit http://www.travelandtransport.com for more information.

Ms. Brokowski can be contacted at 402-399-4695 or dbrokowski@tandt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.