Editorial Board   Guest Author

Ms. Brokowski

Donna Brokowski

General Manager Partner Solutions Group, Travel and Transport

Donna Brokowski, General Manager of Travel and Transport's Partner Solutions Group is a travel mixologist always striving to find the perfect supplier - buyer balance. In her role, Ms. Brokowski is responsible for leading the company's overall global strategic direction in corporate consulting services, supplier relations, and procurement analytics. Within Ms. Brokowski's tenure at Travel and Transport, the Partner Solutions Group has grown to over 20 associates fulfilling hundreds of consulting engagements annually for airline, rental car and hotel categories. Ms. Brokowski has an extensive background encompassing over 25 years in travel consulting and sales leadership. Prior to joining Travel and Transport in 2010, Ms. Brokowski led various sales teams with hotel groups including Wyndham Hotel Group, Peabody Hotel Group, Best Western and Holiday Inn. An accomplished speaker, Ms. Brokowski has delivered keynote presentations to the Silicon Valley BTA and Wisconsin BTA and has presented to various BTA organizations including Miami BTA, South Florida BTA, North Carolina BTA, and Central & North Florida BTA. In addition, she has spoken at the Society of Government Travel Professionals' Ancon Conference and participated as a panel speaker at Radius Travel's Annual Global Conference and most recently at the 2016 GBTA Government Relations Committee panel on supplier acquisition. She has been called upon and cited in various industry publications and has been published in Agent at Home Magazine and Travel Agent Magazine. Ms. Brokowski is a graduate of University of Wisconsin-Platteville, and resides in the Chicago area with her husband and two children.

Please visit http://www.travelandtransport.com for more information.

Ms. Brokowski can be contacted at 402-399-4695 or dbrokowski@tandt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.