Editorial Board   Guest Author

Ms. Fredeen

Allyson Fredeen

Communications Manager, Ritz Carlton - Denver

Allyson Fredeen has over 12 years of Public Relations and Marketing experience. She began her career as a Public Relations intern for Bloomingdale's in downtown Chicago; she then worked for the Miami area stores as Assistant Public Relations Manager for two years where she planned and executed in-store events, worked with local media to garner publicity and was responsible for day-to-day internal and external communication activities. In 2007, Ms. Fredeen moved back to her hometown of Denver, CO where she began her hospitality career at The Ritz-Carlton, Denver in the pre-opening phase. Over the last nine years, she has spearheaded Public Relations, Marketing and Communications tactics for the hotel while also overseeing these efforts for a period of time at The Ritz-Carlton, Bachelor Gulch, the sister hotel to The Ritz-Carlton, Denver, located in the Vail Valley area. In her current position as Communications Manager, Ms. Fredeen crafts and implements communications strategies and generates ongoing publicity for The Ritz-Carlton, Denver to ensure presence through various media channels in both the local community and in regional, national and international key feeder markets. She is responsible for the strategy and execution of media plans through traditional channels, digital and social platforms and key influencers who can tell a story to their highly-engaged audiences. In her role, Ms. Fredeen also delivers on the digital strategies for the Ritz-Carlton and ELWAY'S restaurant website, OTA's and other third party sites. She also executes against social media plans, acts as the hotels spokesperson often hosting local radio shows and making live TV appearances, oversees all photo and video shoots, and is heavily involved in various Community Footprints initiatives which is the Corporate Responsibly program of The Ritz-Carlton Hotel Company, L.L.C. Ms. Fredeen has earned the following accolades during her time with Ritz-Carlton: Award: 2016 - Five Star Leader of Q4. Award: 2015 Chairman's Circle Achiever for Public Relations at The Ritz-Carlton Hotel Company, L.L.C. Award: 2014 Employee of the Year, by the Colorado Hotel and Lodging Association for The Ritz-Carlton, Denver Award: Ritz-Carlton, Denver: 2010 Public Relations & Marketing Hotel of the Year, Western Region, The Ritz-Carlton Hotel Company

Please visit http://www.ritzcarlton.com for more information.

Ms. Fredeen can be contacted at 303-312-3826 or allyson.fredeen@ritzcarlton.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.