Editorial Board   Guest Author

Ms. Fredeen

Allyson Fredeen

Communications Manager, Ritz Carlton - Denver

Allyson Fredeen has over 12 years of Public Relations and Marketing experience. She began her career as a Public Relations intern for Bloomingdale's in downtown Chicago; she then worked for the Miami area stores as Assistant Public Relations Manager for two years where she planned and executed in-store events, worked with local media to garner publicity and was responsible for day-to-day internal and external communication activities. In 2007, Ms. Fredeen moved back to her hometown of Denver, CO where she began her hospitality career at The Ritz-Carlton, Denver in the pre-opening phase. Over the last nine years, she has spearheaded Public Relations, Marketing and Communications tactics for the hotel while also overseeing these efforts for a period of time at The Ritz-Carlton, Bachelor Gulch, the sister hotel to The Ritz-Carlton, Denver, located in the Vail Valley area. In her current position as Communications Manager, Ms. Fredeen crafts and implements communications strategies and generates ongoing publicity for The Ritz-Carlton, Denver to ensure presence through various media channels in both the local community and in regional, national and international key feeder markets. She is responsible for the strategy and execution of media plans through traditional channels, digital and social platforms and key influencers who can tell a story to their highly-engaged audiences. In her role, Ms. Fredeen also delivers on the digital strategies for the Ritz-Carlton and ELWAY'S restaurant website, OTA's and other third party sites. She also executes against social media plans, acts as the hotels spokesperson often hosting local radio shows and making live TV appearances, oversees all photo and video shoots, and is heavily involved in various Community Footprints initiatives which is the Corporate Responsibly program of The Ritz-Carlton Hotel Company, L.L.C. Ms. Fredeen has earned the following accolades during her time with Ritz-Carlton: Award: 2016 - Five Star Leader of Q4. Award: 2015 Chairman's Circle Achiever for Public Relations at The Ritz-Carlton Hotel Company, L.L.C. Award: 2014 Employee of the Year, by the Colorado Hotel and Lodging Association for The Ritz-Carlton, Denver Award: Ritz-Carlton, Denver: 2010 Public Relations & Marketing Hotel of the Year, Western Region, The Ritz-Carlton Hotel Company

Please visit http://www.ritzcarlton.com for more information.

Ms. Fredeen can be contacted at 303-312-3826 or allyson.fredeen@ritzcarlton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.