Editorial Board   Guest Author

Ms. Fredeen

Allyson Fredeen

Communications Manager, Ritz Carlton - Denver

Allyson Fredeen has over 12 years of Public Relations and Marketing experience. She began her career as a Public Relations intern for Bloomingdale's in downtown Chicago; she then worked for the Miami area stores as Assistant Public Relations Manager for two years where she planned and executed in-store events, worked with local media to garner publicity and was responsible for day-to-day internal and external communication activities. In 2007, Ms. Fredeen moved back to her hometown of Denver, CO where she began her hospitality career at The Ritz-Carlton, Denver in the pre-opening phase. Over the last nine years, she has spearheaded Public Relations, Marketing and Communications tactics for the hotel while also overseeing these efforts for a period of time at The Ritz-Carlton, Bachelor Gulch, the sister hotel to The Ritz-Carlton, Denver, located in the Vail Valley area. In her current position as Communications Manager, Ms. Fredeen crafts and implements communications strategies and generates ongoing publicity for The Ritz-Carlton, Denver to ensure presence through various media channels in both the local community and in regional, national and international key feeder markets. She is responsible for the strategy and execution of media plans through traditional channels, digital and social platforms and key influencers who can tell a story to their highly-engaged audiences. In her role, Ms. Fredeen also delivers on the digital strategies for the Ritz-Carlton and ELWAY'S restaurant website, OTA's and other third party sites. She also executes against social media plans, acts as the hotels spokesperson often hosting local radio shows and making live TV appearances, oversees all photo and video shoots, and is heavily involved in various Community Footprints initiatives which is the Corporate Responsibly program of The Ritz-Carlton Hotel Company, L.L.C. Ms. Fredeen has earned the following accolades during her time with Ritz-Carlton: Award: 2016 - Five Star Leader of Q4. Award: 2015 Chairman's Circle Achiever for Public Relations at The Ritz-Carlton Hotel Company, L.L.C. Award: 2014 Employee of the Year, by the Colorado Hotel and Lodging Association for The Ritz-Carlton, Denver Award: Ritz-Carlton, Denver: 2010 Public Relations & Marketing Hotel of the Year, Western Region, The Ritz-Carlton Hotel Company

Please visit http://www.ritzcarlton.com for more information.

Ms. Fredeen can be contacted at 303-312-3826 or allyson.fredeen@ritzcarlton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.