Editorial Board   Guest Author

Ms. Stevens

Wendy Stevens

Chief Commercial Officer, First Hospitality Group

According to Chief Commercial Officer, Wendy Stevens, to be successful at First Hospitality Group one must make sure that they are adding value. “Focus on the priorities and don't get caught up in the minutia. Commit to what you say you're going to execute and get it done.” In her role, Ms. Stevens is responsible for developing and executing company strategy at a high level, pinpointing valuable business opportunities, and scouting out the best of the best for our workforce. Disciplined and determined in her approach, every challenge that comes across her desk is met with a sense of urgency that guarantees results.

Ms. Stevens' methods have proven successful time and again over her 17 years with First Hospitality Group, but the accomplishment with which she is most proud is the assemblage of her team of innovative leaders. “When I first started, we had 17 hotels in our portfolio and there were only three sales people, including myself, to work with them.” Since then, First Hospitality Group's portfolio has more than tripled; departments dedicated to marketing and revenue management have been developed to offer more holistic and dedicated support, and a total sales department of 3 grew to a team of more than 20. She attributes her success to the singular idea that, “There is nothing that you can't do; the only limits that we have, we set for ourselves.”

When she's not working with the brands to forge strong partnerships or sitting on civic committees as a representative of First Hospitality Group, you may find Ms. Stevens on the back of her Harley, flying down a zip-line, or scaling the side of a cliff. In her personal life just as in her professional life, she takes risks, moves quickly, and is fully committed to everything that she approaches. In both capacities, she pushes the limits of herself and those tenacious enough to keep up with her.

 


Please visit http://www.fhginc.com for more information.

Ms. Stevens can be contacted at 224-257-4000 or wstevens@fhginc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.