Editorial Board   Guest Author

Ms. Stevens

Wendy Stevens

Chief Commercial Officer, First Hospitality Group

According to Chief Commercial Officer, Wendy Stevens, to be successful at First Hospitality Group one must make sure that they are adding value. “Focus on the priorities and don't get caught up in the minutia. Commit to what you say you're going to execute and get it done.” In her role, Ms. Stevens is responsible for developing and executing company strategy at a high level, pinpointing valuable business opportunities, and scouting out the best of the best for our workforce. Disciplined and determined in her approach, every challenge that comes across her desk is met with a sense of urgency that guarantees results.

Ms. Stevens' methods have proven successful time and again over her 17 years with First Hospitality Group, but the accomplishment with which she is most proud is the assemblage of her team of innovative leaders. “When I first started, we had 17 hotels in our portfolio and there were only three sales people, including myself, to work with them.” Since then, First Hospitality Group's portfolio has more than tripled; departments dedicated to marketing and revenue management have been developed to offer more holistic and dedicated support, and a total sales department of 3 grew to a team of more than 20. She attributes her success to the singular idea that, “There is nothing that you can't do; the only limits that we have, we set for ourselves.”

When she's not working with the brands to forge strong partnerships or sitting on civic committees as a representative of First Hospitality Group, you may find Ms. Stevens on the back of her Harley, flying down a zip-line, or scaling the side of a cliff. In her personal life just as in her professional life, she takes risks, moves quickly, and is fully committed to everything that she approaches. In both capacities, she pushes the limits of herself and those tenacious enough to keep up with her.

 


Please visit http://www.fhginc.com for more information.

Ms. Stevens can be contacted at 224-257-4000 or wstevens@fhginc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.