Editorial Board   Guest Author

Mr. Fortney

Eli Fortney

Executive Chef, Topnotch Resort

Eli Fortney grew up in Montpelier, Vermont. A high school community-based learning program led him an internship at A Single Pebble, a fine-dining classic Chinese restaurant. During his time there, the restaurant was recognized as the best restaurant in Vermont by several publications. His experience incited a passion to continue his education at The Culinary Institute of America, where he interned and became sous chef for a fine dining restaurant group in the U.S. Virgin Islands. Mr. Fortney's culinary curiosity led him to the prestigious Broadmoor Resort in Colorado, the country's oldest five-star/five-diamond property, and then to Las Vegas. A variety of positions on the strip gave him experience in high-volume, fast casual, and fine dining. He was chosen to collaborate with celebrity chef Kerry Simon in opening a gourmet burger restaurant. He continued his career in hotel dining for Maine-based Olympia Hotel Management Group, which led him to Portland, Maine, and Durham, North Carolina. During his time with Olympia Hotel Management Group, Mr. Fortney worked with a team that together earned the distinction of being named the number one hotel out of over 660 properties worldwide for a Hilton brand. Mr. Fortney is accredited as a Certified Executive Chef and Certified Culinary Administrator by the American Culinary Federation. Mr. Fortney's desire to return to his roots led him to explore opportunities in his home state of Vermont. He is currently the Executive Chef for Topnotch Resort and Spa, where he oversees all aspects of the culinary team for two restaurants and a high-volume banquet and catering department.

Please visit http://www.topnotchresort.com for more information.

Mr. Fortney can be contacted at 802-253-6479 or efortney@topnotchresort.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.