Editorial Board   Guest Author

Mr. Ramanathan

Akshay Ramanathan

Founder & CEO, Sukoon Travel Group

Akshay Ramanathan brings big-idea thinking alongside a passionate curiosity for marketing, technology, and all things digital to the hospitality industry. Mr. Ramanathan began his professional career working with major companies like JetBlue and T-Mobile to generate brand awareness among university students on his local college campus.

Working at global advertising agency, BBDO, on the MARs brand account, confirmed Mr. Ramanathan's fascination with helping businesses market their products and services in the online space. The specialization into telling stories and marketing specifically travel experiences came after living abroad in South America and the Middle East. Mr. Ramanathan developed a passion for the hospitality industry and soon returned to school to pursue a masters degree in the field.

Shortly after graduation he joined HeBS Digital, creating a new role for himself as Business Development Analyst. In this position he identified and helped secure international business opportunities and expand product lines to new markets. He played a key role in bridging marketing and sales efforts and streamlining internal department processes through developing a technology stack. Now as a young entrepreneur and independent consultant he relies on a combination of specialized technology applications to help him grow and scale his business.

Mr. Ramanathan is presently working with hospitality businesses to assess the overall efficacy of their digital assets and e-commerce strategy. In doing so his aim is to make technology more meaningful and accessible for his clients who seek to maximize the value of their online marketing efforts.

Outside the office Mr. Ramanathan is an active member of the community giving back through various volunteer efforts. He presently serves as the Community Service Chair for the NYU Tisch Center Alumni Society as well as plays a role in other organizations such as HSMAI Greater New York Chapter and StreetWise Partners.

Mr. Ramanathan holds a M.S. Degree in Hospitality Industries from NYU and is a regularly featured speaker and participant in university programs and events.

Please visit http://www.sukoontravelgroup.com for more information.

Mr. Ramanathan can be contacted at 347-501-0850 or ramanathan.akshay@gmail.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.