Editorial Board   Guest Author

Ms. Lopez

Laura Lopez

Senior Community Manager, Social Tables

Laura Lopez is the Senior Community Manager at Social Tables. The award-winning platform has been used to source, plan and execute over two million events since 2011. The company has 4,500 customers in 100 countries and has been recognized as one of Fast Company's Most Innovative Companies for Live Events in 2017, Best Industry Innovation from the International Live Events Association, and the People's Choice Award from Canadian Special Events. In her role, she puts the “social” in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events. She is passionate about bringing together like-minded communities that share a common goal to make each other successful through on and offline engagement. An accomplished marketing professional, Ms. Lopez is a weekly co-host of the events industry podcast, EventIcons, was named one of BizBash's Top Event Pros to Follow on Twitter, and one of Bizzabo's Most Influential Event Professionals to Follow on Twitter. Laura currently serves as Director of Marketing Communications on the board ILEA's Greater Washington DC chapter and her writing has been featured on PCMA Convene, The Special Event, Quickmobile, EventFarm, and Catersource. Prior to joining the Social Tables Marketing team, Ms. Lopez has held numerous digital marketing, social media, and community engagement roles within the food and beverage, sports, government, and technology spaces. There, she was directly responsible for growing, engaging, and supporting customer communities through partnerships, social media, and in-person events.

Please visit http://www.socialtables.com for more information.

Ms. Lopez can be contacted at 866-973-2863 or hello@socialtables.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.