Editorial Board   Guest Author

Ms. Lopez

Laura Lopez

Senior Community Manager, Social Tables

Laura Lopez is the Senior Community Manager at Social Tables. The award-winning platform has been used to source, plan and execute over two million events since 2011. The company has 4,500 customers in 100 countries and has been recognized as one of Fast Company's Most Innovative Companies for Live Events in 2017, Best Industry Innovation from the International Live Events Association, and the People's Choice Award from Canadian Special Events. In her role, she puts the “social” in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events. She is passionate about bringing together like-minded communities that share a common goal to make each other successful through on and offline engagement. An accomplished marketing professional, Ms. Lopez is a weekly co-host of the events industry podcast, EventIcons, was named one of BizBash's Top Event Pros to Follow on Twitter, and one of Bizzabo's Most Influential Event Professionals to Follow on Twitter. Laura currently serves as Director of Marketing Communications on the board ILEA's Greater Washington DC chapter and her writing has been featured on PCMA Convene, The Special Event, Quickmobile, EventFarm, and Catersource. Prior to joining the Social Tables Marketing team, Ms. Lopez has held numerous digital marketing, social media, and community engagement roles within the food and beverage, sports, government, and technology spaces. There, she was directly responsible for growing, engaging, and supporting customer communities through partnerships, social media, and in-person events.

Please visit http://www.socialtables.com for more information.

Ms. Lopez can be contacted at 866-973-2863 or hello@socialtables.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.