Editorial Board   Guest Author

Ms. Lopez

Laura Lopez

Senior Community Manager, Social Tables

Laura Lopez is the Senior Community Manager at Social Tables. The award-winning platform has been used to source, plan and execute over two million events since 2011. The company has 4,500 customers in 100 countries and has been recognized as one of Fast Company's Most Innovative Companies for Live Events in 2017, Best Industry Innovation from the International Live Events Association, and the People's Choice Award from Canadian Special Events. In her role, she puts the “social” in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events. She is passionate about bringing together like-minded communities that share a common goal to make each other successful through on and offline engagement. An accomplished marketing professional, Ms. Lopez is a weekly co-host of the events industry podcast, EventIcons, was named one of BizBash's Top Event Pros to Follow on Twitter, and one of Bizzabo's Most Influential Event Professionals to Follow on Twitter. Laura currently serves as Director of Marketing Communications on the board ILEA's Greater Washington DC chapter and her writing has been featured on PCMA Convene, The Special Event, Quickmobile, EventFarm, and Catersource. Prior to joining the Social Tables Marketing team, Ms. Lopez has held numerous digital marketing, social media, and community engagement roles within the food and beverage, sports, government, and technology spaces. There, she was directly responsible for growing, engaging, and supporting customer communities through partnerships, social media, and in-person events.

Please visit http://www.socialtables.com for more information.

Ms. Lopez can be contacted at 866-973-2863 or hello@socialtables.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.