Editorial Board   Guest Author

Mr. Walker

Robb Walker

Chief Operating Officer, Pacific Hospitality Group

As Chief Operating Officer at Pacific Hospitality Group (PHG), Robb Walker oversees the operational aspects of the company's 12 hospitality assets, which include the Meritage Collection, a portfolio of lifestyle and luxury properties, and branded properties under the AC Hotels by Marriott®, DoubleTree by Hilton® and Wyndham flags. With more than 30 years of hotel and resort experience leading first-class operations throughout the U.S. and Canada, Mr. Walker served as senior vice president of operations at Pacific Hospitality Group for a year, but before joining the company, he held a senior vice president of operations position at SilverBirch Hotels and Resorts where he provided strategic leadership to a portfolio of branded and independent properties while also spearheading several high-impact development and repositioning projects. His experience also includes five years with Dolce International as regional vice president overseeing the resort and hotel operations in the U.S. Southwest and five years with Benchmark Hospitality as resident and general manager in resort destinations in Oahu, Hawaii and Lake Tahoe, California. As a Canadian-born hotelier, a graduate of Western University in London, Ontario where he received a Bachelor of Arts Degree in Economics and presently holds the designation as a Certified Board Director from the Institute of Corporate Directors. Established in 1987, Pacific Hospitality Group is a growing hospitality company with 12 hotels, resorts, and club assets across the United States.

Please visit http://www.pacifichospitality.com for more information.

Mr. Walker can be contacted at 949-861-4700 or info@pacifichospitality.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.