Editorial Board   Guest Author

Mr. Robinette

Del Robinette

Vice President Sales & Marketing, Hospitality Management Corporation

Del Robinette is Vice President of Sales & Marketing for Hospitality Management Corporation (HMC). Founded in 1971, HMC is a privately owned independent management company and one of the oldest and most well established in the lodging industry. His main responsibilities include supervision of the sales and marketing revenue generation goals of the company, talent development, marketing and promotional opportunities, brand relationships and ownership expectations across HMC's portfolio.

Throughout his career, Mr. Robinette has spent a majority of his focus in the sales discipline, from grass roots and pre-opening experience to revitalization and sales efforts in distressed hotel environments. Under Mr. Robinette's leadership his teams have won several awards including Sales Team of the Year for the Crowne Plaza brand in 2008 and in 2010, and Del was recognized as Crowne Plaza Hotels and Resorts, Director of Sales and Marketing of the Year in 2011.

Mr. Robinette's extensive experience in the hospitality industry has led to developing the best possible mutli-layered sales approaches to ensure there is comprehensive coverage of all facets of sales and revenue generation. He is also expert in leveraging brand tools and understanding brand metrics, focusing on key and target account penetration and repositioning post-brand migration and renovation.

Some additional key areas of focus in his role are driving positive RevPar and market share results across the entire HMC portfolio. Training and developing sales leaders in the field are also a top priority along with implementing and executing strategic sales plans to enhance profitability for each of the hotels.

Lastly, Mr. Robinette oversees setting strategic direction for the various properties through annual budgeting processes and creating reliable and result-focused annual marketing plans.

Please visit http://www.hospitalitymgt.com for more information.

Mr. Robinette can be contacted at 972-934-2040 or drobinette@hospitalitymgt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.