Editorial Board   Guest Author

Mr. Robinette

Del Robinette

Vice President Sales & Marketing, Hospitality Management Corporation

Del Robinette is Vice President of Sales & Marketing for Hospitality Management Corporation (HMC). Founded in 1971, HMC is a privately owned independent management company and one of the oldest and most well established in the lodging industry. His main responsibilities include supervision of the sales and marketing revenue generation goals of the company, talent development, marketing and promotional opportunities, brand relationships and ownership expectations across HMC's portfolio.

Throughout his career, Mr. Robinette has spent a majority of his focus in the sales discipline, from grass roots and pre-opening experience to revitalization and sales efforts in distressed hotel environments. Under Mr. Robinette's leadership his teams have won several awards including Sales Team of the Year for the Crowne Plaza brand in 2008 and in 2010, and Del was recognized as Crowne Plaza Hotels and Resorts, Director of Sales and Marketing of the Year in 2011.

Mr. Robinette's extensive experience in the hospitality industry has led to developing the best possible mutli-layered sales approaches to ensure there is comprehensive coverage of all facets of sales and revenue generation. He is also expert in leveraging brand tools and understanding brand metrics, focusing on key and target account penetration and repositioning post-brand migration and renovation.

Some additional key areas of focus in his role are driving positive RevPar and market share results across the entire HMC portfolio. Training and developing sales leaders in the field are also a top priority along with implementing and executing strategic sales plans to enhance profitability for each of the hotels.

Lastly, Mr. Robinette oversees setting strategic direction for the various properties through annual budgeting processes and creating reliable and result-focused annual marketing plans.

Please visit http://www.hospitalitymgt.com for more information.

Mr. Robinette can be contacted at 972-934-2040 or drobinette@hospitalitymgt.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.