Editorial Board   Guest Author

Mr. Robinette

Del Robinette

Vice President Sales & Marketing, Hospitality Management Corporation

Del Robinette is Vice President of Sales & Marketing for Hospitality Management Corporation (HMC). Founded in 1971, HMC is a privately owned independent management company and one of the oldest and most well established in the lodging industry. His main responsibilities include supervision of the sales and marketing revenue generation goals of the company, talent development, marketing and promotional opportunities, brand relationships and ownership expectations across HMC's portfolio.

Throughout his career, Mr. Robinette has spent a majority of his focus in the sales discipline, from grass roots and pre-opening experience to revitalization and sales efforts in distressed hotel environments. Under Mr. Robinette's leadership his teams have won several awards including Sales Team of the Year for the Crowne Plaza brand in 2008 and in 2010, and Del was recognized as Crowne Plaza Hotels and Resorts, Director of Sales and Marketing of the Year in 2011.

Mr. Robinette's extensive experience in the hospitality industry has led to developing the best possible mutli-layered sales approaches to ensure there is comprehensive coverage of all facets of sales and revenue generation. He is also expert in leveraging brand tools and understanding brand metrics, focusing on key and target account penetration and repositioning post-brand migration and renovation.

Some additional key areas of focus in his role are driving positive RevPar and market share results across the entire HMC portfolio. Training and developing sales leaders in the field are also a top priority along with implementing and executing strategic sales plans to enhance profitability for each of the hotels.

Lastly, Mr. Robinette oversees setting strategic direction for the various properties through annual budgeting processes and creating reliable and result-focused annual marketing plans.

Please visit http://www.hospitalitymgt.com for more information.

Mr. Robinette can be contacted at 972-934-2040 or drobinette@hospitalitymgt.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.