Editorial Board   Guest Author

Mr. Bour

Nicolas Bour

Executive Chef, Ocean House

Nicolas Bour is the Executive Chef of Ocean House one of Rhode Island's luxury resorts. Chef Bour, will oversee all culinary operations for the resort, including the Forbes Five Star fine-dining restaurant Seasons, the more casual Bistro, four outdoor dining venues, and banquets operations. A bi-coastal culinary veteran, Chef Bour joins Ocean House from Humphreys in San Diego, CA. Previously, Chef Bour was Executive Chef at Loews Coronado Bay in San Diego, where he was instrumental in restructuring the food and beverage program at the resort and opened two new dining outlets. Before joining Loews Coronado Bay, Chef Bour founded AVANT Restaurant at the Rancho Bernardo Inn in San Diego, which was awarded Best Restaurant in 2013 by San Diego Magazine. Chef Bour received first place dish in the San Diego Food & Wine Festival in 2013 and was included as a celebrity chef at the Kentucky Derby in 2011. Some of his additional notable career highlights include successfully serving over 14,000 covers in four days for the inauguration of President Barak Obama, cooking privately for King Hussein bin Talal of Jordan, and cooking by invitation at the James Beard House in New York. Chef Bour was born in Providence, Rhode Island and is fluent in French and Spanish. Ocean House, one of New England's last grand hotels, re-opened its doors in June 2010 after a $140 million rebuild and restoration. The 136-year-old property, originally built just after the Civil War, is perched high on the bluffs in Watch Hill, Rhode Island.

Please visit http://www.oceanhouseri.com for more information.

Mr. Bour can be contacted at 401-584-7000 or nbour@oceanhouseri.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.