Editorial Board   Guest Author

Mr. Goldberg

Leon Goldberg

Complex Director of Sales and Marketing, Sheraton New York Times Square and New York Marriott Marquis

Leon Goldberg was promoted to Complex Director of Sales and Marketing for both the Sheraton New York Times Square Hotel and the New York Marriott Marquis in April 2017. Mr. Goldberg brings more than 25 years of hotel industry experience to the Sheraton New York Times Square, the third-largest hotel in New York City. He has been the Director of Sales and Marketing at the New York Marriott Marquis for 10 years. In his new role, Mr. Goldberg will develop, implement and lead sales and marketing strategy for both the New York Marriott Marquis and the Sheraton New York Times Square hotels. Mr. Goldberg's extensive hospitality career started on the west coast as the Sales Manager at the Westin St. Francis Hotel in San Francisco, before becoming the Director of Convention Sales at the Los Angeles Convention & Visitors Bureau. He then moved to the east coast to the Waldorf Astoria hotel, where he started out on the sales team and later was promoted to Director of Sales for Groups and Conventions. His experience also includes serving as Director of Sales & Marketing for the (former) Rihga Royal, a JW Marriott Hotel and luxury all-suite property in New York City, as well as Director of Sales & Marketing at the San Francisco Marriott. During his 25-year career in hospitality, Mr. Goldberg has received accolades including Sales and Marketing Leader of the Year for Marriott International, Sales Team of the Year, Presidents Circle Awardee (multiple times) and HSMAI New York Chapter Hotel Marketer of the Year (2013). Mr. Goldberg received a Bachelor of Science degree in Hotel, Restaurant & Travel Management from the University of Massachusetts in Amherst, Massachusetts. He attended the School of Business at McGill University in Montréal, Canada, and the Hotelconsult, in Brig, Switzerland. Mr. Goldberg was born in South Africa and speaks Dutch, Spanish and French. He lives in Westchester County with his wife and two daughters.

Please visit http://www.marriott.com for more information.

Mr. Goldberg can be contacted at 212-581-1000 or leon.goldberg@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.