Editorial Board   Guest Author

Ms. Martin Yack

Deirdre Martin Yack

Director of Sales & Marketing, Hotel 50 Bowery

Deirdre Martin Yack, director of sales and marketing for Manhattan's Hotel 50 Bowery, draws on more than two decades of experience in upscale New York City hotels to launch the city's first Joie de Vivre property. Ms. Yack and her team coordinate direct sales and marketing efforts to position the boutique luxury hotel as an adventurous Chinatown destination honoring its historical location. She also develops programs that connect to the city's culture, including an on-site exhibit curated by the Museum of Chinese in America. Throughout her career, Ms. Yack's commitment to the individual experience remains essential to her success, in both leading a team and pleasing hotel guests. “I take great pride in mentoring those on my team, and watching them grow in the industry,” she says. Though she typically focuses on big-picture concepts, Ms. Yack's overarching goal is an exceptional guest experience. “While it's easy to get wrapped up in the numbers, I always remember that there's a guest involved, and their comfort and satisfaction is our priority,” she says. A lifelong New Yorker, Ms. Yack grew up on Long Island and attended Johnson and Wales University. While her experience working in a local restaurant as a teenager inspired her education, Ms. Yack focused on the hotel industry and kicked off her career with a position as reservation sales coordinator for Le Parker Meridien. Within a year, she earned a promotion to sales manager, and spent the next five years developing feeder markets for the AAA Four Diamond property. During this time, Ms. Yack also committed three years to the United States Air Force Reserves as a senior airman, undergoing basic training and committing one weekend a month to the organization. The experience solidified Ms. Yack's value of respect, teamwork, and an effective chain of command, tenets that continue to guide her as a hospitality professional.

Please visit http://www.jdvhotels.com for more information.

Ms. Martin Yack can be contacted at 212-508-8000 or 50bowerysales@jdvhotels.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.