Editorial Board   Guest Author

Ms. Martin Yack

Deirdre Martin Yack

Director of Sales & Marketing, Hotel 50 Bowery

Deirdre Martin Yack, director of sales and marketing for Manhattan's Hotel 50 Bowery, draws on more than two decades of experience in upscale New York City hotels to launch the city's first Joie de Vivre property. Ms. Yack and her team coordinate direct sales and marketing efforts to position the boutique luxury hotel as an adventurous Chinatown destination honoring its historical location. She also develops programs that connect to the city's culture, including an on-site exhibit curated by the Museum of Chinese in America. Throughout her career, Ms. Yack's commitment to the individual experience remains essential to her success, in both leading a team and pleasing hotel guests. “I take great pride in mentoring those on my team, and watching them grow in the industry,” she says. Though she typically focuses on big-picture concepts, Ms. Yack's overarching goal is an exceptional guest experience. “While it's easy to get wrapped up in the numbers, I always remember that there's a guest involved, and their comfort and satisfaction is our priority,” she says. A lifelong New Yorker, Ms. Yack grew up on Long Island and attended Johnson and Wales University. While her experience working in a local restaurant as a teenager inspired her education, Ms. Yack focused on the hotel industry and kicked off her career with a position as reservation sales coordinator for Le Parker Meridien. Within a year, she earned a promotion to sales manager, and spent the next five years developing feeder markets for the AAA Four Diamond property. During this time, Ms. Yack also committed three years to the United States Air Force Reserves as a senior airman, undergoing basic training and committing one weekend a month to the organization. The experience solidified Ms. Yack's value of respect, teamwork, and an effective chain of command, tenets that continue to guide her as a hospitality professional.

Please visit http://www.jdvhotels.com for more information.

Ms. Martin Yack can be contacted at 212-508-8000 or 50bowerysales@jdvhotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.