Editorial Board   Guest Author

Mr. Brader

Reto Brader

Vice President of Worldwide Sales & Business Development, Barix AG

Reto Brader is VP of Worldwide Sales & Business Development at Barix AG, a Zürich, Switzerland based manufacturer of Audio over IP solutions, codecs and IoT devices for the Audio/Video, broadcast, security, retail and hospitality markets. Barix offers expertise and tailored solutions for system integrators that need to implement audio communications and control for a variety of applications in a cost effective professional way. Since joining Barix, Mr. Brader has assisted many small and large companies in implementing an audio distribution strategy while consulting small and large hotel and retail chains in particular. Mr. Brader brings 20 years of international experience in sales, marketing and sales development in the audio, video and datacom technology space. He holds a Master's degree in Business and Administration (MBA) from University of Alberta; and a Bachelor's degree in Electronic Engineering from Fachochschule Brugg/Windisch. Mr. Brader is an expert on digital content distribution technologies, and has served at a speaker at recent audio-video industry events including the ISE conference in Amsterdam. Before joining Barix, Mr. Brader worked as a Sales Manager at IMS, where he helped customers improve their communications and management efficiency through innovative, user-friendly software-defined solutions. Before that, Mr. Brader held high level positions at Utah-Scientific, a broadcast equipment supplier where he served as Director of Business Development for three years; and Pixelmetrix Corp., where he served as General Manager of Regional Offices for nearly a decade. He began his career with Alcatel and Hewlett Packard in Switzerland and Canada as Product Manager, where he spent nearly five years.

Please visit http://www.barix.com for more information.

Mr. Brader can be contacted at 414-343-32211 or sales@barix.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.