Editorial Board   Guest Author

Reto Brader

Vice President of Worldwide Sales & Business Development, Barix AG

Reto Brader is VP of Worldwide Sales & Business Development at Barix AG, a Zürich, Switzerland based manufacturer of Audio over IP solutions, codecs and IoT devices for the Audio/Video, broadcast, security, retail and hospitality markets. Barix offers expertise and tailored solutions for system integrators that need to implement audio communications and control for a variety of applications in a cost effective professional way. Since joining Barix, Mr. Brader has assisted many small and large companies in implementing an audio distribution strategy while consulting small and large hotel and retail chains in particular. Mr. Brader brings 20 years of international experience in sales, marketing and sales development in the audio, video and datacom technology space. He holds a Master's degree in Business and Administration (MBA) from University of Alberta; and a Bachelor's degree in Electronic Engineering from Fachochschule Brugg/Windisch. Mr. Brader is an expert on digital content distribution technologies, and has served at a speaker at recent audio-video industry events including the ISE conference in Amsterdam. Before joining Barix, Mr. Brader worked as a Sales Manager at IMS, where he helped customers improve their communications and management efficiency through innovative, user-friendly software-defined solutions. Before that, Mr. Brader held high level positions at Utah-Scientific, a broadcast equipment supplier where he served as Director of Business Development for three years; and Pixelmetrix Corp., where he served as General Manager of Regional Offices for nearly a decade. He began his career with Alcatel and Hewlett Packard in Switzerland and Canada as Product Manager, where he spent nearly five years.

Please visit http://www.barix.com for more information.

Mr. Brader can be contacted at 41434332211 or sales@barix.com