Editorial Board   Guest Author

Mr. Brader

Reto Brader

Vice President of Worldwide Sales & Business Development, Barix AG

Reto Brader is VP of Worldwide Sales & Business Development at Barix AG, a Zürich, Switzerland based manufacturer of Audio over IP solutions, codecs and IoT devices for the Audio/Video, broadcast, security, retail and hospitality markets. Barix offers expertise and tailored solutions for system integrators that need to implement audio communications and control for a variety of applications in a cost effective professional way. Since joining Barix, Mr. Brader has assisted many small and large companies in implementing an audio distribution strategy while consulting small and large hotel and retail chains in particular. Mr. Brader brings 20 years of international experience in sales, marketing and sales development in the audio, video and datacom technology space. He holds a Master's degree in Business and Administration (MBA) from University of Alberta; and a Bachelor's degree in Electronic Engineering from Fachochschule Brugg/Windisch. Mr. Brader is an expert on digital content distribution technologies, and has served at a speaker at recent audio-video industry events including the ISE conference in Amsterdam. Before joining Barix, Mr. Brader worked as a Sales Manager at IMS, where he helped customers improve their communications and management efficiency through innovative, user-friendly software-defined solutions. Before that, Mr. Brader held high level positions at Utah-Scientific, a broadcast equipment supplier where he served as Director of Business Development for three years; and Pixelmetrix Corp., where he served as General Manager of Regional Offices for nearly a decade. He began his career with Alcatel and Hewlett Packard in Switzerland and Canada as Product Manager, where he spent nearly five years.

Please visit http://www.barix.com for more information.

Mr. Brader can be contacted at 414-343-32211 or sales@barix.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.