Editorial Board   Guest Author

Mr. Brader

Reto Brader

Vice President of Worldwide Sales & Business Development, Barix AG

Reto Brader is VP of Worldwide Sales & Business Development at Barix AG, a Zürich, Switzerland based manufacturer of Audio over IP solutions, codecs and IoT devices for the Audio/Video, broadcast, security, retail and hospitality markets. Barix offers expertise and tailored solutions for system integrators that need to implement audio communications and control for a variety of applications in a cost effective professional way. Since joining Barix, Mr. Brader has assisted many small and large companies in implementing an audio distribution strategy while consulting small and large hotel and retail chains in particular. Mr. Brader brings 20 years of international experience in sales, marketing and sales development in the audio, video and datacom technology space. He holds a Master's degree in Business and Administration (MBA) from University of Alberta; and a Bachelor's degree in Electronic Engineering from Fachochschule Brugg/Windisch. Mr. Brader is an expert on digital content distribution technologies, and has served at a speaker at recent audio-video industry events including the ISE conference in Amsterdam. Before joining Barix, Mr. Brader worked as a Sales Manager at IMS, where he helped customers improve their communications and management efficiency through innovative, user-friendly software-defined solutions. Before that, Mr. Brader held high level positions at Utah-Scientific, a broadcast equipment supplier where he served as Director of Business Development for three years; and Pixelmetrix Corp., where he served as General Manager of Regional Offices for nearly a decade. He began his career with Alcatel and Hewlett Packard in Switzerland and Canada as Product Manager, where he spent nearly five years.

Please visit http://www.barix.com for more information.

Mr. Brader can be contacted at 414-343-32211 or sales@barix.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.