Editorial Board   Guest Author

Ms. Smith

Jenna Smith

Vice President of Revenue Management, First Hospitality Group

Jenna Smith has been a part of First Hospitality Group for more than a decade. Starting as a guest services representative in 2004 at the Hampton Inn Ann Arbor North. Ms. Smith has been on a fast track moving up through the company ever since. Having served in a wide variety of positions from sales roles to general manager, Ms. Smith ultimately was elevated to a regional revenue management position before assuming her current position as vice president of revenue management. With a predictive index analyst certification, she is responsible for the delivery of hotel revenue management support for multiple brands and leadership of regional support team, as well as development and execution of effective strategies to achieve market share growth. Over the course of her tenure with First Hospitality Group, she has worked tirelessly on our behalf and our investors. With the state of our industry constantly changing and evolving, Ms. Smith ensures that First Hospitality Group has a voice in the growth and development of all the brands that we manage. An expert in managing high volume demand and well versed in understanding both short and long-term goals, Ms. Smith graduated from Eastern Michigan University with a bachelor's degree in business administration and previously served as a mentor at DePaul University's School of Hospitality Management. First Hospitality Group, headquartered in Chicago, operates hotels of every type and size, from historic rehabs to urban markets. Their strength lies in market knowledge and creating a training culture where one can work smart to succeed and have fun.

Please visit http://www.fhginc.com for more information.

Ms. Smith can be contacted at 214-855-6000 or jsmith@fhginc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.