Editorial Board   Guest Author

Mr. Wilms

Ed Wilms

Principal, DLR Group

Ed Wilms is DLR Group's National Hospitality Design Leader. In this role he is a frequent traveler, which he parlays into research for his next hotel design. This opportunity to be the end user has helped Mr. Wilms shape his definition of the definitive guest experience. Mr. Wilms is instrumental in DLR Group's ongoing design for expansion and renovations at the Mall of America including the award-winning JW Marriott Minneapolis. He works closely with flagship brands such as Marriott, Hilton, Hyatt, Starwood and his projects include the Canopy by Hilton Minneapolis Mill District, AC Hotel Gainesville, Austin DoubleTree by Hilton, AC Hotel Grand Rapids, The Elizabeth, Marriott Autograph, and the AC Hotel San Francisco. Mr. Wilms's passion and focus to deliver the best guest experience has led him to be successful in developing numerous world-class memorable experiences to owners, developers, brands and guests to bring new hospitality venues to communities across the country. He draws on his 25 years of experience in design, planning, and project management to provide leadership on a wide range of complex large scale hotel projects. He understands the importance of engaging stakeholders in a highly collaborative design process to produce spaces that enhance the guest experience and build brand loyalty. His strong leadership and guidance creates an open and effective project team to accomplish the clients' vision. "I love that my job is different every day. Each day brings a new design problem and I love being able to work it out with the most talented group of professionals at DLR Group."

Please visit http://www.dlrgroup.com for more information.

Mr. Wilms can be contacted at 612-977-3567 or ewilms@dlrgroup.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.