Editorial Board   Guest Author

Mr. Selbert

Zak Selbert

Founder & CEO, Vista Capital Company

Zak Selbert is the founder and Chief Executive Officer at Vista Capital Company. Vista is a boutique, Los Angeles-based, real estate investment banking firm that specializes in arranging financing for hotels. Vista delivers innovative and diverse structuring expertise, attentive and actionable analytics, and vast debt and equity relationships. Focused on data, Vista's intelligence gathering system ensures that clients seize opportune financial advantage based upon smartly synthesized real-time knowledge of available capital. Vista Capital acts as a personal financing consultant for each transaction, skillfully anticipating and navigating the constantly-shifting real estate capital markets while securing the best terms and smartest money for clients. Mr. Selbert leads overall strategic initiatives and is a seasoned entrepreneur with more than two decades of experience founding successful companies, with interests ranging from data analytics, artificial intelligence, machine learning, financial markets, investment banking, coffee trading, and hospitality. Throughout Mr. Selbert's career, he has been active in raising debt and equity capital for institutional real estate, with a focus on hospitality. He has engineered, negotiated, and closed approximately $3 billion of real estate transactions on behalf of clients. A recognized industry leader in the hospitality capital markets, Mr. Selbert's passion for finance and its cross-correlation with hotel operating performance derives from trend observation and the eventual impacts on investment banking and macroeconomic & socioeconomic shifts. Mr. Selbert is a graduate of the Boston University School of Management and lives in Los Angeles with his family.

Please visit http://www.vistacapitalcompany.com for more information.

Mr. Selbert can be contacted at 310-285-3803 or selbert@vistacapitalcompany.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.