Editorial Board   Guest Author

Mr. Selbert

Zak Selbert

Founder & CEO, Vista Capital Company

Zak Selbert is the founder and Chief Executive Officer at Vista Capital Company. Vista is a boutique, Los Angeles-based, real estate investment banking firm that specializes in arranging financing for hotels. Vista delivers innovative and diverse structuring expertise, attentive and actionable analytics, and vast debt and equity relationships.

Focused on data, Vista's intelligence gathering system ensures that clients seize opportune financial advantage based upon smartly synthesized real-time knowledge of available capital. Vista Capital acts as a personal financing consultant for each transaction, skillfully anticipating and navigating the constantly-shifting real estate capital markets while securing the best terms and smartest money for clients.

Mr. Selbert leads overall strategic initiatives and is a seasoned entrepreneur with more than two decades of experience founding successful companies, with interests ranging from data analytics, artificial intelligence, machine learning, financial markets, investment banking, coffee trading, and hospitality.

Throughout Mr. Selbert's career, he has been active in raising debt and equity capital for institutional real estate, with a focus on hospitality. He has engineered, negotiated, and closed approximately $3 billion of real estate transactions on behalf of clients.

A recognized industry leader in the hospitality capital markets, Mr. Selbert's passion for finance and its cross-correlation with hotel operating performance derives from trend observation and the eventual impacts on investment banking and macroeconomic & socio-economic shifts.

Mr. Selbert is a graduate of the Boston University School of Management and lives in Los Angeles with his family.

Please visit http://www.vistacapitalcompany.com for more information.

Mr. Selbert can be contacted at 310-285-3803 or selbert@vistacapitalcompany.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.