Editorial Board   Guest Author

Ms. Moser

Monika Moser

Managing Director, Wilson Associates

Monika Moser is Managing Director with Wilson Associates, a global interior design firm specializing in the hospitality industry. Partnered with signature designer Tristan Auer, this haute couture design studio in Paris is currently working on major luxury hotel renovations in France, Italy, the United Kingdom, United Arab Emirates and China. As Managing Director of Wilson's Atelier in Paris, Ms. Moser is a brand ambassador who supports the firm's strategic initiatives.

Born in Venezuela with a German citizenship, Ms. Moser has lived in several countries in South America and Europe and is fluent in five languages. Ms. Moser is a hotelier at heart. She was raised in the hospitality industry, as her father has been a hotelier for over 50 years. With more than 20 years of her own experience in hotel operations in Europe, she's an authority in luxury hospitality.

Ms. Moser has previously held management positions in various hotels in Paris, and oversaw the opening of the Hotel Four Seasons George V as well as the Shangri-la Hotel Paris. She also held management positions with the Hotel Fouquet's Barrière Paris and three Hilton Hotels.

In 2010 Ms. Moser obtained the MBA in Hospitality Management IMHI at ESSEC University in France and in 1999, obtained a Certificate in Hospitality Management at Cornell University in Ithaca, New York.

In addition to her work with Wilson Associates, Ms. Moser is active on the board of the Alumni Association of IMHI, is the French Chapter President of the Cornell Hotel Society, and is an occasional lecturer at the Vatel International Business School for Hotel Management in Paris.

Please visit http://www.wilsonassoc.com for more information.

Ms. Moser can be contacted at +33 1-44-949-230 or mmoser@wilsonassoc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.