Editorial Board   Guest Author

Ms. Moser

Monika Moser

Managing Director, Wilson Associates

Monika Moser is Managing Director with Wilson Associates, a global interior design firm specializing in the hospitality industry. Partnered with signature designer Tristan Auer, this haute couture design studio in Paris is currently working on major luxury hotel renovations in France, Italy, the United Kingdom, United Arab Emirates and China. As Managing Director of Wilson's Atelier in Paris, Ms. Moser is a brand ambassador who supports the firm's strategic initiatives. Born in Venezuela with a German citizenship, Ms. Moser has lived in several countries in South America and Europe and is fluent in five languages. Ms. Moser is a hotelier at heart. She was raised in the hospitality industry, as her father has been a hotelier for over 50 years. With more than 20 years of her own experience in hotel operations in Europe, she's an authority in luxury hospitality. She has previously held management positions in various hotels in Paris, and oversaw the opening of the Hotel Four Seasons George V as well as the Shangri-la Hotel Paris. She also held management positions with the Hotel Fouquet's Barrière Paris and three Hilton Hotels. In 2010 she obtained the MBA in Hospitality Management IMHI at ESSEC University in France and in 1999, obtained a Certificate in Hospitality Management at Cornell University in Ithaca, New York. In addition to her work with Wilson Associates, Ms. Moser is active on the board of the Alumni Association of IMHI, is the French Chapter President of the Cornell Hotel Society, and is an occasional lecturer at the Vatel International Business School for Hotel Management in Paris. Throughout her travels, Ms. Moser developed a passion for art, music, literature and language. A cultural aficionado, she frequents the opera and loves listening to Rachmaninoff while drinking a malt whiskey. Please visit http://www.wilsonassoc.com for more information.

Ms. Moser can be contacted at 33-1-44-949-230 or mmoser@wilsonassoc.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.