Editorial Board   Guest Author

Ms. Moser

Monika Moser

Managing Director, Wilson Associates

Monika Moser is Managing Director with Wilson Associates, a global interior design firm specializing in the hospitality industry. Partnered with signature designer Tristan Auer, this haute couture design studio in Paris is currently working on major luxury hotel renovations in France, Italy, the United Kingdom, United Arab Emirates and China. As Managing Director of Wilson's Atelier in Paris, Ms. Moser is a brand ambassador who supports the firm's strategic initiatives.

Born in Venezuela with a German citizenship, Ms. Moser has lived in several countries in South America and Europe and is fluent in five languages. Ms. Moser is a hotelier at heart. She was raised in the hospitality industry, as her father has been a hotelier for over 50 years. With more than 20 years of her own experience in hotel operations in Europe, she's an authority in luxury hospitality.

Ms. Moser has previously held management positions in various hotels in Paris, and oversaw the opening of the Hotel Four Seasons George V as well as the Shangri-la Hotel Paris. She also held management positions with the Hotel Fouquet's Barrière Paris and three Hilton Hotels.

In 2010 Ms. Moser obtained the MBA in Hospitality Management IMHI at ESSEC University in France and in 1999, obtained a Certificate in Hospitality Management at Cornell University in Ithaca, New York.

In addition to her work with Wilson Associates, Ms. Moser is active on the board of the Alumni Association of IMHI, is the French Chapter President of the Cornell Hotel Society, and is an occasional lecturer at the Vatel International Business School for Hotel Management in Paris.

Please visit http://www.wilsonassoc.com for more information.

Ms. Moser can be contacted at +33 144949230 or mmoser@wilsonassoc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.