Editorial Board   Guest Author

Mr. Stroop

Vince Stroop

Principal, Stonehill & Taylor

Vince Stroop, Principal, brings over 18 years of experience to Stonehill Taylor, a hospitality-focused architecture and interior design firm based in New York City. For each project, the firm seeks out the essence of the location and the client's vision for a unique and inspired approach.

Mr. Stroop leads the design of recognized public and private spaces including hotels, libraries, luxury residences, wineries, and restaurants. Specializing in New York hospitality, Mr. Stroop's design solutions are informed by his international work in emerging destinations, including the United Arab Emirates, Saudi Arabia, Russia, Hong Kong and Macau. It is the constant opportunity to learn, grow, and interact with a variety of people in locations around the globe that fuel his work in design. Projects include work for prominent hospitality brands like Rosewood Hotels & Resorts, Intercontinental Hotels, Hyatt Hotels and Resorts, Marriott International, MGM Resorts International, Kerzner International Resorts, and Las Vegas Sands Corp. He is the designer of notable projects such as The Asbury and new fast-casual favorite eatery, Made Nice. In fact, his work extends beyond the art and science of architecture, covering elements such as urban planning, graphic identity, website design, and education, having served as studio instructor at the School of Architecture at Woodbury University.

Mr. Stroop champions transparency and imagination in his aesthetic. He has a holistic approach to design innovation. Mr. Stroop believes that design is a highly interactive process powered by diversity of ideas; the best projects are those that embrace a team approach to every challenge.

Please visit http://www.stonehilltaylor.com for more information.

Mr. Stroop can be contacted at 212-226-8898 or email@stonehilltaylor.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.