Editorial Board   Guest Author

Mr. Stroop

Vince Stroop

Principal, Stonehill & Taylor

Vince Stroop, Principal, brings over 18 years of experience to Stonehill Taylor, a hospitality-focused architecture and interior design firm based in New York City. For each project, the firm seeks out the essence of the location and the client's vision for a unique and inspired approach.

Mr. Stroop leads the design of recognized public and private spaces including hotels, libraries, luxury residences, wineries, and restaurants. Specializing in New York hospitality, Mr. Stroop's design solutions are informed by his international work in emerging destinations, including the United Arab Emirates, Saudi Arabia, Russia, Hong Kong and Macau. It is the constant opportunity to learn, grow, and interact with a variety of people in locations around the globe that fuel his work in design. Projects include work for prominent hospitality brands like Rosewood Hotels & Resorts, Intercontinental Hotels, Hyatt Hotels and Resorts, Marriott International, MGM Resorts International, Kerzner International Resorts, and Las Vegas Sands Corp. He is the designer of notable projects such as The Asbury and new fast-casual favorite eatery, Made Nice. In fact, his work extends beyond the art and science of architecture, covering elements such as urban planning, graphic identity, website design, and education, having served as studio instructor at the School of Architecture at Woodbury University.

Mr. Stroop champions transparency and imagination in his aesthetic. He has a holistic approach to design innovation. Mr. Stroop believes that design is a highly interactive process powered by diversity of ideas; the best projects are those that embrace a team approach to every challenge.

Please visit http://www.stonehilltaylor.com for more information.

Mr. Stroop can be contacted at 212-226-8898 or email@stonehilltaylor.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.