Editorial Board   Guest Author

Mr. Villalon

Joel Villalon

President, Brayton Hughes

As a child, Joel Villalon discovered beauty during each of the many summer vacations he took with his parents and siblings. Whether he was hiking in the painted Grand Canyon or driving through the magnificent Centro Historico of Mexico City, his fascination with travel and the differences he noticed in space, light and architecture in different parts of the world began to take form. He still retains this sense of wonder and observation and brings that focused eye and attention to detail in each of his projects. After receiving his degree in Architecture from the University of Texas at Austin, Mr. Villalon honed his skills with Larry Speck in Austin, Rafael Vinoly Architects in New York City, and SOMA in San Francisco before he ultimately joined BraytonHughes in 1992. Since joining the firm, Mr. Villalon's hand is evident in his team's designs for the Alpine Club in Stowe, Vermont, the Fairmont in Nanjing, China, and the Overlake Golf and Country Clubhouse in Medina, Washington. He also designed several of Discovery Land's golf clubhouses: Kukio Golf Club on Hawaii's Big Island, Mirabel Golf Clubhouse in Scottsdale, Arizona, El Dorado Golf and Beach Club in Cabo San Lucas, Mexico, and the Madison Club in La Quinta, California. He is currently working on various projects for the Yellowstone Club in Big Sky, Montana, the renovation of Ventana Inn in Big Sur, California, the Grand Hyatt SFO in San Francisco, California, the Montage SilverRock in La Quinta, California, and the Montage Spanish Peaks Lodge in Big Sky, Montana. Mr. Villalon's projects have been recognized for design excellence by the AIA receiving local, regional, and national AIA Honor Awards for his work.

Please visit http://www.bhdstudios.com for more information.

Mr. Villalon can be contacted at 415-291-8100 or jvillalon@bhdstudios.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.