Editorial Board   Guest Author

Mr. Villalon

Joel Villalon

President, Brayton Hughes

As a child, Joel Villalon discovered beauty during each of the many summer vacations he took with his parents and siblings. Whether he was hiking in the painted Grand Canyon or driving through the magnificent Centro Historico of Mexico City, his fascination with travel and the differences he noticed in space, light and architecture in different parts of the world began to take form. He still retains this sense of wonder and observation and brings that focused eye and attention to detail in each of his projects. After receiving his degree in Architecture from the University of Texas at Austin, Mr. Villalon honed his skills with Larry Speck in Austin, Rafael Vinoly Architects in New York City, and SOMA in San Francisco before he ultimately joined BraytonHughes in 1992. Since joining the firm, Mr. Villalon's hand is evident in his team's designs for the Alpine Club in Stowe, Vermont, the Fairmont in Nanjing, China, and the Overlake Golf and Country Clubhouse in Medina, Washington. He also designed several of Discovery Land's golf clubhouses: Kukio Golf Club on Hawaii's Big Island, Mirabel Golf Clubhouse in Scottsdale, Arizona, El Dorado Golf and Beach Club in Cabo San Lucas, Mexico, and the Madison Club in La Quinta, California. He is currently working on various projects for the Yellowstone Club in Big Sky, Montana, the renovation of Ventana Inn in Big Sur, California, the Grand Hyatt SFO in San Francisco, California, the Montage SilverRock in La Quinta, California, and the Montage Spanish Peaks Lodge in Big Sky, Montana. Mr. Villalon's projects have been recognized for design excellence by the AIA receiving local, regional, and national AIA Honor Awards for his work.

Please visit http://www.bhdstudios.com for more information.

Mr. Villalon can be contacted at 415-291-8100 or jvillalon@bhdstudios.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.