Editorial Board   Guest Author

Mr. Alonso

Jorge Alonso

Co-Founder & CEO, Flix Translations Group

Jorge Alonso is co-founder and CEO at Flix Translations Group, a boutique translation service provider based in the USA and Argentina, which serves clients worldwide. He founded the company in 2011 together with Gabriela Arriaran and, since then, have consolidated in the translation industry, with a solid network of over 1,500 linguists and professionals around the world. His experience in the hotel industry and in market research, together with his solid education in business administration, have provided him with the necessary tools to be able to detect business opportunities and focus on solutions for every client. As an enthusiast entrepreneur and passionate for new technologies, Mr. Alonso has always sought to innovate in the translation industry, always looking for new ways of optimizing processes and technologies. He is a member of IDEA in Argentina, where he actively collaborates at the IDEA PyME segment, the Argentinean Chamber of Commerce in Florida, and the American Translators Association. An expert in the translation industry, Mr. Alonso has given lectures on the importance of content localization, localization strategies and methodologies, and cost-optimization tips. During the 6 years he has served as CEO at Flix Translations Group, he has led the development processes of strategic relations with partners at a global level, quality policies and mentoring of the Project Management team. He currently leads the development of the strategic vision of the company and seeks new business opportunities in order to offer comprehensive solutions to the clients who trust Flix Translations Group services.

Please visit http://flixtranslationsgroup.com for more information.

Mr. Alonso can be contacted at 305 -760-4751 or alonso@flixtranslations.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.