Editorial Board   Guest Author

Ms. Sandoval Valdes

Brenda Sandoval Valdes

Associate Partner, LINKS WorldGroup

Brenda Sandoval Valdes is a well-rounded Executive with over ten years of experience in marketing, media, advertising, public relations and strategic planning. Ms. Valdes is Associate Partner at LINKS WorldGroup. Her responsibilities include managing and overseeing the marketing and public relations departments that is spread among several markets.

Ms. Valdes plays a key role in maintaining strong relationships both with media as well as with clients. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client's need and always striving to maximize budgets and exposure reach within clients' allotted budget. This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate and Luxury Lifestyle.

Since 2013, Ms. Valdes has lead and managed as Vice President all paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets. She has been instrumental in numerous accounts including accounts such as Row NYC, VivaAir, Rosewood Sense Spa¬ a Starwood Hotel, Trump Ocean Club International Hotel & Tower Panama, Elysee Miami, Biscayne Beach, Armani Casa, LAN and TAM Airlines among others.

LINKS WorldGroup is a premiere global marketing communications & public relations agency with offices located around the world. The agency is built to serve clients and offer impactful, intelligent and innovative solutions to all of their marketing needs. LINKS provides the fastest, most-effective methods for driving traffic and sparking conversations that keep their clients moving forward, toward the results they desire.

In the past years, LINKS has helped leading hotels and hospitality brands gain exposure and voice within primary international markets. Through digital public relations and marketing efforts, LINKS has increased sales, traffic, and brand recognition for some of the industry's biggest brands. LINKS current roster of clients includes but is not limited to: Viva Air, Row NYC, The Knickerbocker New York, The Quin, Washington Park Hotel, Kayak, Cayman Islands Tourism Board, Travel Israel and Travel New Zealand.

Please visit http://linksworldgroup.com for more information.

Ms. Sandoval Valdes can be contacted at 786-360-3514 or Brenda@Linksworldgroup.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.