Editorial Board   Guest Author

Ms. Sandoval Valdes

Brenda Sandoval Valdes

Associate Partner, LINKS WorldGroup

Brenda Sandoval Valdes is a well-rounded Executive with over ten years of experience in marketing, media, advertising, public relations and strategic planning. Ms. Sandoval Valdes is Associate Partner at LINKS WorldGroup. Her responsibilities include managing and overseeing the marketing and public relations departments that is spread among several markets. She plays a key role in maintaining strong relationships both with media as well as with clients. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client’s need and always striving to maximize budgets and exposure reach within clients’ allotted budget. This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate and Luxury Lifestyle. Since 2013, Sandoval-Valdes has lead and managed as Vice President all paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets. Brenda has been instrumental in numerous accounts including accounts such as Row NYC, VivaAir, Rosewood Sense Spa¬ a Starwood Hotel, Trump Ocean Club International Hotel & Tower Panama, Elysee Miami, Biscayne Beach, Armani Casa, LAN and TAM Airlines among others. LINKS WorldGroup is a premiere global marketing communications & public relations agency with offices located around the world. The agency is built to serve clients and offer impactful, intelligent and innovative solutions to all of their marketing needs. LINKS provides the fastest, most-effective methods for driving traffic and sparking conversations that keep their clients moving forward, toward the results they desire. In the past years, LINKS has helped leading hotels and hospitality brands gain exposure and voice within primary international markets. Through digital public relations and marketing efforts, LINKS has increased sales, traffic, and brand recognition for some of the industry’s biggest brands. LINKS current roster of clients includes but is not limited to: Viva Air, Row NYC, The Knickerbocker New York, The Quin, Washington Park Hotel, Kayak, Cayman Islands Tourism Board, Travel Israel and Travel New Zealand. Please visit http://linksworldgroup.com for more information.

Ms. Sandoval Valdes can be contacted at 786-360-3514 or Brenda@Linksworldgroup.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.