Editorial Board   Guest Author

Mr. Yanire

Joey Yanire

Assistant Vice President Mobile Access Lodging Systems, dormakaba

Joey Yanire is assistant vice president of mobile access lodging systems for dormakaba. He is responsible for managing the lodging mobile access product line life cycle from strategic planning to tactical activities and specifying market requirements for current and future products working closely with customers and partners.

Mr. Yanire has an extensive background in IT operations and specialized software development lifecycle best practices and holds multiple ITIL certifications. He began with dormakaba in 2015 to specialize in mobile access solutions. Over the course of his career, Mr. Yanire developed expertise in Software Configuration Management supporting the complete Software-Development-Lifecycle.

Mr. Yanire has directed multiple systems integration projects that included installation, configuration, end-user training, importing data, and documenting the defined process for the Software Configuration Management implementation. He has successfully implemented mobile access products at numerous customer sites and guided international teams. Implementations were customized to meet the mobile access objectives of customers as defined by the implementation plan (SOW) prepared jointly with each customer.

dormakaba is one of the top three companies in the global market for access and security solutions. With strong brands such as Dorma and Kaba in our portfolio, dormakaba is a single source for products, solutions, and services related to doors and secure access to buildings and rooms. With around 16,000 employees and numerous cooperation partners, the company is active in over 130 countries. dormakaba is headquartered in Rümlang (Zurich/Switzerland) and generates an annual turnover of over CHF 2 billion.

Please visit http://www.dormakaba.com for more information.

Mr. Yanire can be contacted at 859-253-4744 or joey.yanire@dormakaba.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.