Editorial Board   Guest Author

Mr. Davis

Todd Davis

Chief Executive Officer, SkyTouch Technology

Todd Davis is a Hospitality technology executive with 30 years of experience leading innovative technology solutions delivery to the hotel industry. Mr. Davis led the team that took choiceADVANTAGE, the first hotel property management system (PMS) built entirely in the cloud, and created what is now SkyTouch Technology. SkyTouch is the provider of the most widely used cloud-based property management system, designed to help hotel companies enhance guest experience, advance performance, and achieve growth. Before taking the reigns as SkyTouch CEO, Mr Davis was Chief Information Officer for Choice Hotels International, Inc. There he led Choice Hotel's global IT strategy, providing high-performing solutions to the company and its 6,300-plus franchised hotels worldwide. Mr. Davis joined Choice Hotels in 1995, where he held multiple positions, most recently serving as chief technology officer before his promotion to chief information officer in March 2013. Under Mr. Davis' management, Choice Hotels earned multiple honors for technology excellence, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. Before joining Choice Hotels, Mr. Davis was an advanced systems engineer for Electronic Data Systems (EDS) focusing on hotel industry solutions. Prior to EDS, Mr. Davis designed global reservation solutions for Cendant Corporation and focused on the consolidation of Cendant's multiple systems and data centers. Mr. Davis is a graduate of Northern Arizona University, where he earned his bachelor's degree in business administration with emphasis in hotel and restaurant management. He serves on the NAU School of Hotel Restaurant Management and Computer Information Systems Advisory Board.

Please visit http://www.skytouchtechnology.com for more information.

Mr. Davis can be contacted at 623-201-8148 or tdavis@skytouchtechnology.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.