Editorial Board   Guest Author

Mr. Davis

Todd Davis

Chief Executive Officer, SkyTouch Technology

Todd Davis is a Hospitality technology executive with 30 years of experience leading innovative technology solutions delivery to the hotel industry. Mr. Davis led the team that took choiceADVANTAGE, the first hotel property management system (PMS) built entirely in the cloud, and created what is now SkyTouch Technology. SkyTouch is the provider of the most widely used cloud-based property management system, designed to help hotel companies enhance guest experience, advance performance, and achieve growth. Before taking the reigns as SkyTouch CEO, Mr Davis was Chief Information Officer for Choice Hotels International, Inc. There he led Choice Hotel's global IT strategy, providing high-performing solutions to the company and its 6,300-plus franchised hotels worldwide. Mr. Davis joined Choice Hotels in 1995, where he held multiple positions, most recently serving as chief technology officer before his promotion to chief information officer in March 2013. Under Mr. Davis' management, Choice Hotels earned multiple honors for technology excellence, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. Before joining Choice Hotels, Mr. Davis was an advanced systems engineer for Electronic Data Systems (EDS) focusing on hotel industry solutions. Prior to EDS, Mr. Davis designed global reservation solutions for Cendant Corporation and focused on the consolidation of Cendant's multiple systems and data centers. Mr. Davis is a graduate of Northern Arizona University, where he earned his bachelor's degree in business administration with emphasis in hotel and restaurant management. He serves on the NAU School of Hotel Restaurant Management and Computer Information Systems Advisory Board.

Please visit http://www.skytouchtechnology.com for more information.

Mr. Davis can be contacted at 623-201-8148 or tdavis@skytouchtechnology.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.