Editorial Board   Guest Author

Mr. Davis

Todd Davis

Chief Executive Officer, SkyTouch Technology

Todd Davis is a Hospitality technology executive with 30 years of experience leading innovative technology solutions delivery to the hotel industry. Mr. Davis led the team that took choiceADVANTAGE, the first hotel property management system (PMS) built entirely in the cloud, and created what is now SkyTouch Technology. SkyTouch is the provider of the most widely used cloud-based property management system, designed to help hotel companies enhance guest experience, advance performance, and achieve growth. Before taking the reigns as SkyTouch CEO, Mr Davis was Chief Information Officer for Choice Hotels International, Inc. There he led Choice Hotel's global IT strategy, providing high-performing solutions to the company and its 6,300-plus franchised hotels worldwide. Mr. Davis joined Choice Hotels in 1995, where he held multiple positions, most recently serving as chief technology officer before his promotion to chief information officer in March 2013. Under Mr. Davis' management, Choice Hotels earned multiple honors for technology excellence, including a Hospitality Technology Visionary Award and an Oracle Innovation Award. Before joining Choice Hotels, Mr. Davis was an advanced systems engineer for Electronic Data Systems (EDS) focusing on hotel industry solutions. Prior to EDS, Mr. Davis designed global reservation solutions for Cendant Corporation and focused on the consolidation of Cendant's multiple systems and data centers. Mr. Davis is a graduate of Northern Arizona University, where he earned his bachelor's degree in business administration with emphasis in hotel and restaurant management. He serves on the NAU School of Hotel Restaurant Management and Computer Information Systems Advisory Board.

Please visit http://www.skytouchtechnology.com for more information.

Mr. Davis can be contacted at 623-201-8148 or tdavis@skytouchtechnology.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.