Editorial Board   Guest Author

Ms. Mahlstedt

Patricia Mahlstedt

Co-Chair Hospitality & Gaming Practice, Eckert Seamans

Tricia Mahlstedt is the Co-Chair of Eckert Seamans' Hospitality & Gaming practice. She focuses her practice on hospitality law, representing hotel owners, developers, investors, and management companies. Ms. Mahlstedt's practice covers various aspects of hotel-related matters for clients whose properties are located throughout the United States as well as in international locations, including hotel acquisitions and sales, joint venture negotiations, financing matters, leases, management agreements, franchise and food and beverage operating agreements, and day-to-day hotel operational matters.

She is responsible for managing Eckert Seamans' role as outside counsel for negotiation of management agreements for multiple independent hotel management company clients, for both U.S. and international operations, as well as on-going legal support for the operations of such clients.

Previously, Ms. Mahlstedt served for six years as an associate general counsel at Interstate Hotels, the nation's largest independent hotel management company. While serving in that capacity, Ms. Mahlstedt's practice covered general corporate transactional matters of the publicly-held company, including mergers and acquisitions as well as hotel operational matters. Specifically, Ms. Mahlstedt had major responsibility in negotiation and administration of hotel management agreements, hotel acquisitions, joint ventures and financing transactions, and securities transaction and reporting matters. Ms. Mahlstedt also has several years of experience practicing general corporate and real estate law outside of the hospitality area, with experience in commercial lending transactions, real estate acquisitions and dispositions, and merger and acquisition transactions.

Ms. Mahlstedt earned her J.D. from the University of Notre Dame Law School and undergraduate degree, with highest honors, from Saint Vincent College.

Please visit http://www.eckertseamans.com for more information.

Ms. Mahlstedt can be contacted at 412-566-1914 or pmahlstedt@eckertseamans.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.