Editorial Board   

Mr. Evans

Jonathan Evans

Director, Chatmeter

Jonathan Evans heads up business intelligence at Chatmeter, the oldest and largest digital reputation and local SEO management platform.  He has 20 years experience with leading digital communications and marketing companies and began his career promoting travel & tourism clients including international destinations, resorts and convention & visitor bureaus.

At Chatmeter, Mr. Evans helps hotels, restaurants, retailers and other businesses monitor and improve their digital reputation, manage reviews, measure customer sentiment and improve their rankings in mobile, map and review site SEO.

Chatmeter helps hotels and other retailers to make a distinct impact in revenue by identifying several areas in their online presence that drives customers to choose their stores over competitors. We take this a step further with the only integrated local visibility rank tracker so you can measure ROI using the most complete local presence management platform in the world.

The benefit for our clients is complete online presence management simplified into a single dashboard. We also power a white-label reputation management dashboard for many agencies across the U.S.

Mr. Evans can be contacted at 303-960-1226 or jevans@chatmeter.com

Coming up in August 2018...

Food & Beverage: Millennials Rule

The Millennial Generation has surpassed the Baby Boomers to become the largest living generation in America, and their tastes and preferences are being reflected in the Food & Beverage industry. In general, Millennials insist on more natural, healthier, less-processed food and beverage sources, and in part, this inspired the farm-to-table movement. However, now the trend is becoming even more pronounced and hyper-local. Millennials no longer simply want to know their food is farm-to-table, they want to know which farm, and where it's located relative to the community. As a result, hotel F&B directors are redesigning entire menus to feature area brewers, wineries, and family farms. Not only is this a proven way to satisfy Millennial tastes but it also opens the door for hotel guests to enjoy immersive experiences such as tours and excursions to local farms and breweries. Also, thanks in no small part to Millennials, coffee consumption is at an all-time high. In response, F&B directors are creating innovative ways to enhance the coffee experience for guests. Nitro-brewed coffee, cold brew, lattes on draft, and the introduction of unique milk options are part of this trend, as are locally sourced coffee beans where available. Millennial influences can also be found in the Craft and Artisan Cocktail movement where the same preferences for locally sourced and high-quality ingredients apply. One leading hotel even offers a drink menu featuring liquors infused with herbs recommended by experts for their health and well-being benefits. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.