Editorial Board   

Ms. Pingel

Cheryle Pingel

Co-Founder and Chairman, Range Online Media

Specializing in Internet advertising and research marketing, Cheryle Pingel is the co-founder and chairman of Range Online Media. She and fellow co-founder Misty Locke successfully took Range Online Media from concept to one of the online industry's leading search marketing agencies. Cheryle has fifteen years of experience in marketing, retail, small business management, and online services. Today she directs online marketing campaigns for industry-leading online travel services and retailers such as CompUSA, Wyndham International, and other Fortune 1000 companies. Cheryle also has experience as a freelance writer, publishing articles in major magazines, including Working Woman, Self, Glamour, and Family Travel. An internationally recognized expert in the Internet marketing industry, Cheryle is a regular speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. She has written a number of articles on online search marketing for media and advertising publications. Cheryle is a graduate of Texas Tech University, where she received a BA in Journalism.

Ms. Pingel can be contacted at 817-509-0342 or cpingel@rangeonlinemedia.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.