Editorial Board   Guest Author

Ms. Arisandi

Fifi Arisandi

General Marketing Manager, Smart Walkie Talkie, Pte, Ltd.

Fifi Arisandi is the General Marketing Manager of the award-winning telecommunication startup, Smart Walkie Talkie, Pte. Ltd., where she oversees the whole gamut of activities related to the leads generation for the company's products. Smart Walkie focuses on building communication apps, which are specificly designed for professional use. One of the apps is VoicePing, which is a walkie-talkie app that works on both Android and iOS. It also has a Desktop version which makes it even more suitable for use in industries that require instant communication continuously between the in-office and on-field staffs.

Before her current position, Ms. Arisandi worked as a marketing professional in various industries for seven years, during which time she gained a vast experience in product/brand management as well as strategic marketing. After some time working in office jobs, she made a major move in her career by working remotely for tech companies. Working in a different industry and on varied platforms has challenged her to get out of her comfort zone. Thus, she committed to learning new subjects, such as online marketing and programming to upgrade her skills and knowledge outside her previous marketing experiences. Moreover, Ms. Arisandi always looks for ways to do things differently and is constantly on the lookout for new things to explore and learn.

Her philosophy is, “When your heart is willing, you will find a thousand ways. When your heart is unwilling, you will find a thousand excuses.” Please visit http://www.voicepingapp.com/ for more information on the project she is currently involved in. 

Please visit http://www.smartwalkietalkie.com for more information.

Ms. Arisandi can be contacted at 656-708-9391 or fifi@smartwalkietalkie.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.