Editorial Board   Guest Author

Ms. Arisandi

Fifi Arisandi

General Marketing Manager, Smart Walkie Talkie, Pte, Ltd.

Fifi Arisandi is the General Marketing Manager of the award-winning telecommunication startup, Smart Walkie Talkie, Pte. Ltd., where she oversees the whole gamut of activities related to the leads generation for the company's products. Smart Walkie focuses on building communication apps, which are specificly designed for professional use. One of the apps is VoicePing, which is a walkie-talkie app that works on both Android and iOS. It also has a Desktop version which makes it even more suitable for use in industries that require instant communication continuously between the in-office and on-field staffs.

Before her current position, Ms. Arisandi worked as a marketing professional in various industries for seven years, during which time she gained a vast experience in product/brand management as well as strategic marketing. After some time working in office jobs, she made a major move in her career by working remotely for tech companies. Working in a different industry and on varied platforms has challenged her to get out of her comfort zone. Thus, she committed to learning new subjects, such as online marketing and programming to upgrade her skills and knowledge outside her previous marketing experiences. Moreover, Ms. Arisandi always looks for ways to do things differently and is constantly on the lookout for new things to explore and learn.

Her philosophy is, “When your heart is willing, you will find a thousand ways. When your heart is unwilling, you will find a thousand excuses.” Please visit http://www.voicepingapp.com/ for more information on the project she is currently involved in. 

Please visit http://www.smartwalkietalkie.com for more information.

Ms. Arisandi can be contacted at 656-708-9391 or fifi@smartwalkietalkie.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.