Editorial Board   Guest Author

Ms. Arisandi

Fifi Arisandi

General Marketing Manager, Smart Walkie Talkie, Pte, Ltd.

Fifi Arisandi is the General Marketing Manager of the award-winning telecommunication startup, Smart Walkie Talkie, Pte. Ltd., where she oversees the whole gamut of activities related to the leads generation for the company's products. Smart Walkie focuses on building communication apps, which are specificly designed for professional use. One of the apps is VoicePing, which is a walkie-talkie app that works on both Android and iOS. It also has a Desktop version which makes it even more suitable for use in industries that require instant communication continuously between the in-office and on-field staffs.

Before her current position, Ms. Arisandi worked as a marketing professional in various industries for seven years, during which time she gained a vast experience in product/brand management as well as strategic marketing. After some time working in office jobs, she made a major move in her career by working remotely for tech companies. Working in a different industry and on varied platforms has challenged her to get out of her comfort zone. Thus, she committed to learning new subjects, such as online marketing and programming to upgrade her skills and knowledge outside her previous marketing experiences. Moreover, Ms. Arisandi always looks for ways to do things differently and is constantly on the lookout for new things to explore and learn.

Her philosophy is, “When your heart is willing, you will find a thousand ways. When your heart is unwilling, you will find a thousand excuses.” Please visit http://www.voicepingapp.com/ for more information on the project she is currently involved in. 

Please visit http://www.smartwalkietalkie.com for more information.

Ms. Arisandi can be contacted at 656-708-9391 or fifi@smartwalkietalkie.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.