Editorial Board   

Mr. Engels

Gino Engels

Co-Founder, OTA Insight

Gino Engels co-founded OTA Insight in 2012. The business has since grown from a small disrupter challenging an established marketplace, to a business supporting over 30,000 clients in 140 countries.

As co-founder and CCO of OTA Insight, Mr. Engels is driven by working with the industry's most progressive innovators alongside established global and local players to deliver first-class solutions. He leads the delivery and continued development of OTA Insight's dashboard and reporting capabilities to enable hoteliers to support a profitable revenue and distribution strategy. Mr. Engel's customer-focused objective is to deliver affordable revenue tools to hotels and continuously develop new solutions to help those in the hospitality sector overcome technological barriers.

Mr. Engels regularly contributes his expert knowledge on the hospitality sector to articles on current trending topics for publications including The Washington Post and also frequently speaks at industry events across the globe such as the SmartGuest Analytics and Best Western International Revenue Conferences in the US, HSMAI and Revenue Forums across Europe and Fastbooking Digital Labs across Asia.

Prior to co-founding OTA Insight, Gino had a successful career with roles at some of the world's largest corporations. These include Sony Pictures Entertainment and AB InBev where he worked with leading global retailers to develop profitable retail strategies both online and offline.

Please visit https://www.otainsight.com/ for more information.

Mr. Engels can be contacted at 929-313-6301 or gino@otainsight.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.