Editorial Board   Guest Author

Mr. Brown

Randy Brown

President and Founder, Soundproof Windows

Randy Brown is the owner and president of Soundproof Windows, Inc.  headquartered in Reno, Nevada. 

Mr. Brown graduated from the University of Texas Business School in 1983.   He has a diverse background in sales, manufacturing, construction, computer programming and engineering.   He started a wholesale ice manufacturing business that he sold after 12 years.  During these twelve years he designed and constructed a new ice manufacturing facility in Corpus Christi using several innovative and successful designs.  He modified the ice manufacturing equipment and increased production 32%.  These improved designs were then used by the equipment manufacturer.  Mr. Brown's Father was in the storm window business during the 60's and 70's (before the advent of dual pane windows) where Mr. Brown learned about high quality storm windows and how they helped reduce noise levels.

Mr. Brown initially developed the first version of a Soundproof Window to solve his own noise problems at his residence.  He applied his knowledge about storm windows and designed acoustic improvements to solve his noise problems.  Friends convinced him to solve their noise problems and Soundproof Windows was born.  Later, his musician friends convinced him to develop high quality recording studio products.  His continual lab testing and innovative design changes has greatly improved his windows and doors over the years. 

Mr. Brown holds world records for the amount of noise stopped for residential windows, recording studio windows, sliding glass doors and steel doors.  He has a couple of patents pending for his designs. Soundproof Windows, Inc. is now in its 20th year and is the National leader for acoustic windows and doors.

Please visit https://www.soundproofwindows.com for more information.

Mr. Brown can be contacted at info@soundproofwindows.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.