Editorial Board   Guest Author

Mr. Brown

Randy Brown

President and Founder, Soundproof Windows

Randy Brown is the owner and president of Soundproof Windows, Inc.  headquartered in Reno, Nevada. 

Mr. Brown graduated from the University of Texas Business School in 1983.   He has a diverse background in sales, manufacturing, construction, computer programming and engineering.   He started a wholesale ice manufacturing business that he sold after 12 years.  During these twelve years he designed and constructed a new ice manufacturing facility in Corpus Christi using several innovative and successful designs.  He modified the ice manufacturing equipment and increased production 32%.  These improved designs were then used by the equipment manufacturer.  Mr. Brown's Father was in the storm window business during the 60's and 70's (before the advent of dual pane windows) where Mr. Brown learned about high quality storm windows and how they helped reduce noise levels.

Mr. Brown initially developed the first version of a Soundproof Window to solve his own noise problems at his residence.  He applied his knowledge about storm windows and designed acoustic improvements to solve his noise problems.  Friends convinced him to solve their noise problems and Soundproof Windows was born.  Later, his musician friends convinced him to develop high quality recording studio products.  His continual lab testing and innovative design changes has greatly improved his windows and doors over the years. 

Mr. Brown holds world records for the amount of noise stopped for residential windows, recording studio windows, sliding glass doors and steel doors.  He has a couple of patents pending for his designs. Soundproof Windows, Inc. is now in its 20th year and is the National leader for acoustic windows and doors.

Please visit https://www.soundproofwindows.com for more information.

Mr. Brown can be contacted at info@soundproofwindows.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.