Editorial Board   Guest Author

Mr. Grohschaedl

Helmut Grohschaedl

Vice President Window Solutions Americas, REHAU

Helmut Grohschaedl is vice president of the window solutions division in the Americas region for REHAU, a global manufacturer of polymer-based innovations and systems in construction, automotive and industry. The company is a leading supplier of high-performance uPVC windows and doors throughout the world. Mr. Grohschaedl has more than 20 years of experience in the international window and door industry. He began his career in 1991 as a master craftsman in his family's business, Carpentry Grohschaedl, in St. Urban, Austria. In this role, he led a team of carpenters who manufactured wooden doors and furniture for delivery throughout Europe and was also responsible for the RFQ process and account management.

 In 1998, Mr. Grohschaedl joined REHAU in Guntramsdorf, Austria as senior design and engineering manager for the company's window solutions division in South-East Europe. He led a team of engineers in new product development and customer support and was an active participant in the development of European standards for vinyl window profiles. In 2011, Mr. Grohschaedl transferred to the REHAU Americas headquarters in Leesburg, Virginia, where he is now the top executive for the window solutions division that designs, produces and markets uPVC window and door extrusion profiles.

 Reporting to the chief executive officer of the Americas region, he is responsible for strategy, structure, budgets, people and financial outcomes. He has spearheaded the company's growth strategy for the commercial window market, including developing products and business strategies specifically designed to improve the energy efficiency and comfort of hotels.

Please visit http://www.rehau.com for more information.

Mr. Grohschaedl can be contacted at 703-777-5255 or helmut.grohschaedl@rehau.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.