Editorial Board   Guest Author

Mr. Grohschaedl

Helmut Grohschaedl

Vice President Window Solutions Americas, REHAU

Helmut Grohschaedl is vice president of the window solutions division in the Americas region for REHAU, a global manufacturer of polymer-based innovations and systems in construction, automotive and industry. The company is a leading supplier of high-performance uPVC windows and doors throughout the world. Mr. Grohschaedl has more than 20 years of experience in the international window and door industry. He began his career in 1991 as a master craftsman in his family's business, Carpentry Grohschaedl, in St. Urban, Austria. In this role, he led a team of carpenters who manufactured wooden doors and furniture for delivery throughout Europe and was also responsible for the RFQ process and account management.

 In 1998, Mr. Grohschaedl joined REHAU in Guntramsdorf, Austria as senior design and engineering manager for the company's window solutions division in South-East Europe. He led a team of engineers in new product development and customer support and was an active participant in the development of European standards for vinyl window profiles. In 2011, Mr. Grohschaedl transferred to the REHAU Americas headquarters in Leesburg, Virginia, where he is now the top executive for the window solutions division that designs, produces and markets uPVC window and door extrusion profiles.

 Reporting to the chief executive officer of the Americas region, he is responsible for strategy, structure, budgets, people and financial outcomes. He has spearheaded the company's growth strategy for the commercial window market, including developing products and business strategies specifically designed to improve the energy efficiency and comfort of hotels.

Please visit http://www.rehau.com for more information.

Mr. Grohschaedl can be contacted at 703-777-5255 or helmut.grohschaedl@rehau.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.