Editorial Board   Guest Author

Mr. Grohschaedl

Helmut Grohschaedl

Vice President Window Solutions Americas, REHAU

Helmut Grohschaedl is vice president of the window solutions division in the Americas region for REHAU, a global manufacturer of polymer-based innovations and systems in construction, automotive and industry. The company is a leading supplier of high-performance uPVC windows and doors throughout the world. Mr. Grohschaedl has more than 20 years of experience in the international window and door industry. He began his career in 1991 as a master craftsman in his family's business, Carpentry Grohschaedl, in St. Urban, Austria. In this role, he led a team of carpenters who manufactured wooden doors and furniture for delivery throughout Europe and was also responsible for the RFQ process and account management.

 In 1998, Mr. Grohschaedl joined REHAU in Guntramsdorf, Austria as senior design and engineering manager for the company's window solutions division in South-East Europe. He led a team of engineers in new product development and customer support and was an active participant in the development of European standards for vinyl window profiles. In 2011, Mr. Grohschaedl transferred to the REHAU Americas headquarters in Leesburg, Virginia, where he is now the top executive for the window solutions division that designs, produces and markets uPVC window and door extrusion profiles.

 Reporting to the chief executive officer of the Americas region, he is responsible for strategy, structure, budgets, people and financial outcomes. He has spearheaded the company's growth strategy for the commercial window market, including developing products and business strategies specifically designed to improve the energy efficiency and comfort of hotels.

Please visit http://www.rehau.com for more information.

Mr. Grohschaedl can be contacted at 703-777-5255 or helmut.grohschaedl@rehau.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.