Editorial Board   Guest Author

Mr. Grohschaedl

Helmut Grohschaedl

Vice President Window Solutions Americas, REHAU

Helmut Grohschaedl is vice president of the window solutions division in the Americas region for REHAU, a global manufacturer of polymer-based innovations and systems in construction, automotive and industry. The company is a leading supplier of high-performance uPVC windows and doors throughout the world. Mr. Grohschaedl has more than 20 years of experience in the international window and door industry. He began his career in 1991 as a master craftsman in his family's business, Carpentry Grohschaedl, in St. Urban, Austria. In this role, he led a team of carpenters who manufactured wooden doors and furniture for delivery throughout Europe and was also responsible for the RFQ process and account management.

 In 1998, Mr. Grohschaedl joined REHAU in Guntramsdorf, Austria as senior design and engineering manager for the company's window solutions division in South-East Europe. He led a team of engineers in new product development and customer support and was an active participant in the development of European standards for vinyl window profiles. In 2011, Mr. Grohschaedl transferred to the REHAU Americas headquarters in Leesburg, Virginia, where he is now the top executive for the window solutions division that designs, produces and markets uPVC window and door extrusion profiles.

 Reporting to the chief executive officer of the Americas region, he is responsible for strategy, structure, budgets, people and financial outcomes. He has spearheaded the company's growth strategy for the commercial window market, including developing products and business strategies specifically designed to improve the energy efficiency and comfort of hotels.

Please visit http://www.rehau.com for more information.

Mr. Grohschaedl can be contacted at 703-777-5255 or helmut.grohschaedl@rehau.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.