Editorial Board   Guest Author

Mr. Megazzini

Bob Megazzini

Area General Manager, Sage Hospitality

Bob Megazzini is an Area General Manager for Sage Hospitality overseeing two Colorado hotels - the JW Marriott Denver Cherry Creek and the Courtyard by Marriott Denver Downtown.

Sage Hospitality is a leading hotel management and investment company based in Denver.

With more than 30 years of hospitality management experience, Mr. Megazzini previously served as the General Manager of The Westin Cleveland Downtown. He has also held multiple leadership positions with Marriott International, including at the Cleveland Marriott Downtown at Key Center, the Detroit Marriott Livonia and the Griffin Gate Marriott Resort & Spa.

Mr. Megazzini graduated from the University of Massachusetts at Amherst with a Bachelor's Degree of Science in Hotel, Restaurant and Travel Administration. He has earned numerous industry accolades, including being named Sage Hospitality's Leader of the Year, the JW Marriott Eagle Leadership Award, the Ohio Lodging Association GM of the Year Cleveland and the Marriott Business Council Leadership Award and Financial Leadership Award.

Mr. Megazzini believes in strong community involvement and has served as a board member on the Marriott Business Council, Junior Achievement of Greater Cleveland and the Children's Miracle Network Advisory Council. He also served on the Executive Committee of Cleveland Convention and Visitors Bureau Board of Directors and led the Sales Committee in 2012.

The JW Marriott Denver Cherry Creek features 196 spacious guest rooms and suites that blend modern decor with generous space with an exquisite 4-piece marble bathroom.  The hotel offers 8,400 square feet of meeting space, including Fireside, a 2,400 square foot outdoor event space.

The Courtyard by Marriott Denver Downtown completed a multi-million dollar renovation last year that included updates to its lobby and 3,200 square feet of urban meeting space, which includes seven flexible venues.

Please visit http://www.sagehospitality.com for more information.

Mr. Megazzini can be contacted at 303-595-7200 or bob.megazzini@sagehospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.