Editorial Board   Guest Author

Mr. Megazzini

Bob Megazzini

Area General Manager, Sage Hospitality

Bob Megazzini is an Area General Manager for Sage Hospitality overseeing two Colorado hotels - the JW Marriott Denver Cherry Creek and the Courtyard by Marriott Denver Downtown.

Sage Hospitality is a leading hotel management and investment company based in Denver.

With more than 30 years of hospitality management experience, Mr. Megazzini previously served as the General Manager of The Westin Cleveland Downtown. He has also held multiple leadership positions with Marriott International, including at the Cleveland Marriott Downtown at Key Center, the Detroit Marriott Livonia and the Griffin Gate Marriott Resort & Spa.

Mr. Megazzini graduated from the University of Massachusetts at Amherst with a Bachelor's Degree of Science in Hotel, Restaurant and Travel Administration. He has earned numerous industry accolades, including being named Sage Hospitality's Leader of the Year, the JW Marriott Eagle Leadership Award, the Ohio Lodging Association GM of the Year Cleveland and the Marriott Business Council Leadership Award and Financial Leadership Award.

Mr. Megazzini believes in strong community involvement and has served as a board member on the Marriott Business Council, Junior Achievement of Greater Cleveland and the Children's Miracle Network Advisory Council. He also served on the Executive Committee of Cleveland Convention and Visitors Bureau Board of Directors and led the Sales Committee in 2012.

The JW Marriott Denver Cherry Creek features 196 spacious guest rooms and suites that blend modern decor with generous space with an exquisite 4-piece marble bathroom.  The hotel offers 8,400 square feet of meeting space, including Fireside, a 2,400 square foot outdoor event space.

The Courtyard by Marriott Denver Downtown completed a multi-million dollar renovation last year that included updates to its lobby and 3,200 square feet of urban meeting space, which includes seven flexible venues.

Please visit http://www.sagehospitality.com for more information.

Mr. Megazzini can be contacted at 303-595-7200 or bob.megazzini@sagehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.