Editorial Board   Guest Author

Mr. Megazzini

Bob Megazzini

Area General Manager, Sage Hospitality

Bob Megazzini is an Area General Manager for Sage Hospitality overseeing two Colorado hotels - the JW Marriott Denver Cherry Creek and the Courtyard by Marriott Denver Downtown.

Sage Hospitality is a leading hotel management and investment company based in Denver.

With more than 30 years of hospitality management experience, Mr. Megazzini previously served as the General Manager of The Westin Cleveland Downtown. He has also held multiple leadership positions with Marriott International, including at the Cleveland Marriott Downtown at Key Center, the Detroit Marriott Livonia and the Griffin Gate Marriott Resort & Spa.

Mr. Megazzini graduated from the University of Massachusetts at Amherst with a Bachelor's Degree of Science in Hotel, Restaurant and Travel Administration. He has earned numerous industry accolades, including being named Sage Hospitality's Leader of the Year, the JW Marriott Eagle Leadership Award, the Ohio Lodging Association GM of the Year Cleveland and the Marriott Business Council Leadership Award and Financial Leadership Award.

Mr. Megazzini believes in strong community involvement and has served as a board member on the Marriott Business Council, Junior Achievement of Greater Cleveland and the Children's Miracle Network Advisory Council. He also served on the Executive Committee of Cleveland Convention and Visitors Bureau Board of Directors and led the Sales Committee in 2012.

The JW Marriott Denver Cherry Creek features 196 spacious guest rooms and suites that blend modern decor with generous space with an exquisite 4-piece marble bathroom.  The hotel offers 8,400 square feet of meeting space, including Fireside, a 2,400 square foot outdoor event space.

The Courtyard by Marriott Denver Downtown completed a multi-million dollar renovation last year that included updates to its lobby and 3,200 square feet of urban meeting space, which includes seven flexible venues.

Please visit http://www.sagehospitality.com for more information.

Mr. Megazzini can be contacted at 303-595-7200 or bob.megazzini@sagehospitality.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.