Editorial Board   Guest Author

Mr. Graham

Richard Graham

General Manager, The Fontaine

An established leader with deep roots in the Kansas City hospitality scene, Richard Graham brings more than a decade of boutique hotel experience to his role as general manager of The Fontaine. MR. Graham is responsible for overseeing the day-to-day operations of The Fontaine in addition to leading the 132-room boutique hotel through its renovation, rebranding and repositioning, completed December 2017.

 

With his strong attention to detail, penchant for high-quality service and impeccable organizational skills, Mr. Graham leads his team in ensuring the delivery of the refreshing, renewing hospitality experience travelers anticipate before arrival and remember long after departure.

 

Prior to joining The Fontaine, Mr. Graham served as director of hotel operations at Kansas City's Ameristar Hotel & Casino where he was responsible for the entire scope of hotel operations. He spent his decade prior at the AAA Four Diamond Hilton President Kansas City where he held the positions of director of rooms and director of housekeeping. There, he played a critical role in overall guest experience, consistently scoring among the top 25 Hilton Hotels & Resorts in North America for cleanliness and guest satisfaction.

Mr. Graham's hospitality management experience also includes more than six years as general manager of d'Bronx Crown Center, a Kansas City favorite and “cook driven” combination of New York-style deli and pizzeria. 

Located in the heart of Kansas City's best upscale shopping at Country Club Plaza, The Fontaine is a refreshing, new destination for business and leisure travel. With a name drawn from the inspiring fountains that dot the neighboring Plaza, The Fontaine offers an experience that is authentically local, stylishly cool, energetic and infused with Midwestern hospitality.

Please visit http://www.thefontainehotel.com for more information.

Mr. Graham can be contacted at 816-753-8800 or info@thefontainehotel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.