Editorial Board   

Mr. Kasprzyk

Michael Kasprzyk

CEO, Thinwires, LLC

Michael Kasprzyk is CEO of Thinwires, LLC, a privately held company that specializes in guest Internet services for the hospitality world. Since he co-founded Thinwires in early 2003, Michael has successfully grown the business to service several properties of top hotel chains, including members of Leading Hotels of the World. The company currently manages guest Internet services for thousands of rooms in hotels throughout the United States, Canada and the Caribbean. Michael's previous work experience, combined with an advanced education, and time spent in the trenches have provided him the skill set and know-how necessary to get the job done right... even if he has to jump in and get his hands dirty. Prior to starting Thinwires, he split nearly 10 years of IT and management experience between Manufacturer's and Trader's Trust Bank (M&T Bank), and ITX Corporation, a leading technology integration company based in Rochester, NY. During that time, Michael honed his skills, which included managing critical systems, meeting regulatory requirements, managing resources, and integrating technology and networks; while improving efficiency, maintaining the highest standards of quality, and integrity. All of which have gone into the success that Thinwires has become today. One of Michael's proudest achievements in owning a business was aiding those decimated by Hurricane Katrina in August of 2005. He and his partner, Richard Bush, packed a truck with tents, sleeping bags, a lot of wireless equipment and tools, then drove from Buffalo, NY to Mississippi. There, they met up with a newly formed Katrina Relief Coalition, and a group called RadioResponse.org. Over the following weeks and months of sleeping in church parking lots in tents, the team built a 90-mile wireless network that served over 1,500 phone calls to the homeless people living in shelters along the Mississippi coast. This experience provided some very important perspective on life and how important basic communications can be. Inspired by his grandmother to learn more about Deafness and language, Michael's focus has always been on communications, language, and the clarity of ideas moving from one person to the next. Michael holds a Master's Degree in Linguistics and Deaf Education from Canisius College, and a Bachelor's degree from SUNY College at Fredonia, along with several technology accreditations including iNet+, MS, MCSE and MCSA. Throughout his career, this education has helped him in translating complicated technology issues for non-technical persons so that they can make more intelligent business decisions.

Mr. Kasprzyk can be contacted at 716-883-8719 or mikek@thinwires.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.