Editorial Board   Guest Author

Mr. Lephilibert

Benjamin Lephilibert

Founder, LightBlue Environmental Consulting

Benjamin Lephilibert is the founder of LightBlue Environmental Consulting, a regional auditing, capacity building and consulting firm supporting organisations willing to improve profitability and minimize their social and environmental footprint. He started his career with Accor corporate in Asia, being responsible for the implementation of the environmental certification Green Globe in 45 Novotel properties across 9 countries in Asia. He then became an independent consultant and worked across the region with various prestigious partners from the private sector (Hilton, ClubMed,..), as well as from International Organizations (UNILO, EU, WWF).

Mr. Lephilibert has been a pioneer on the topic of Food Waste Prevention, designing and testing new solutions to an issue that was almost unheard of back to 2013. With a consortium of academics and experts, he co-developed in 2016 The PLEDGE on Food Waste, one of the most comprehensive standard to date, integrating implementation of a food waste monitoring system, online data tracking, behavioral change and revision of SOPs at critical food waste generation points. The PLEDGE got officially subsidized by the Thailand Convention and Exhibition Bureau (Thai government) in 2017.

Mr. Lephilibert is as well an international guest speaker on green hotels and food waste prevention, a guest lecturer (Thailand, Germany, USA), a judge for International Sustainability Awards and an active member of several sustainable tourism working groups (GSTC).

Mr. Lephilibert holds an MSc in Environment, Development and Tourism from King's College London and an MA in International Relations from the Graduate Institute of International and Development Studies (Geneva).

Please visit http://www.lightblueconsulting.com for more information.

Mr. Lephilibert can be contacted at 66-08-889-30399 or contact@lightblueconsulting.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.