Editorial Board   Guest Author

Mr. Shepherd

William Shepherd

Partner, Holland & Knight LLP

William Shepherd is a partner with Holland & Knight LLP and a former statewide prosecutor of Florida. He represents clients involved in civil and criminal government investigations and helps them create effective compliance plans.

Mr. Shepherd regularly meets with clients to update their compliance programs and to train global staff to assure that problems are avoided before they are created. He helps clients comply with federal anti-human trafficking regulations, the Foreign Corrupt Practices Act (FCPA), global anti-corruption laws, and healthcare fraud and anti-kickback regulations.

Given Mr. Shepherd's broad experience as a prosecutor directly handling and supervising hundreds of proactive investigations, he is regularly called upon by general counsel to handle and manage complex internal investigations. In the last several years, Mr. Shepherd has been retained by companies, their boards or special investigative boards, in both public and private settings, to handle investigations in the areas of Foreign Corrupt Practices Act (FCPA), cybercrime and data breaches, human trafficking and supply chain issues, theft and embezzlement, securities fraud insider trading, bank fraud and board self-dealing, university procurement and contracting, employee misconduct (including both financial misconduct and sexual misconduct, and sports industry investigations.

Mr. Shepherd is a former chair of the American Bar Association's 20,000 member Criminal Justice Section and is recognized by Best Lawyers in America and Chambers USA as a top lawyer in the areas of White-Collar Criminal Defense and Government Investigations. He is headquartered in the firm's West Palm Beach office, but advises clients from around the world.

Mr. Shepherd can be contacted at 954-468-7902 or william.shepherd@hklaw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.