Editorial Board   

Mr. Meister

Kurt Meister

Senior Vice President , Distinguished Programs


As senior vice president of national sales and business development, Kurt Meister leads Distinguished Programs' sales, service, outreach and marketing teams for the brokerage's specialty programs. These programs include the hotel, resort and casino all-lines program, the historic properties hotel program, real estate umbrella, restaurant umbrella, cultural institutions & museum umbrella, and the golf course/golf club/ city club umbrella. Mr. Meister applies his 30 years of experience in the insurance industry to cultivate and support a confident and resilient sales team capable of helping their clients grow their businesses.

Mr. Meister began his career at Distinguished Programs as vice president of real estate and hospitality in 2013, leading the organization's national sales team and spearheading the company's sales training & coaching programs. In this role he as also tasked with leading marketing strategies. Prior to joining Distinguished Programs, he served as National Specialty Underwriters' vice president of hospitality from 2006 to 2012. In this role, he was responsible for managing the hospitality, gaming and healthcare divisions while also leading a national team of empowered sales executives.

Working in the world of insurance was Mr. Meister's original career goal, joining the industry immediately after college. He began his professional insurance career with Aon in Chicago, going through the company's management training program. During his 18 years with Aon, he worked in Chicago, Philadelphia and later in Seattle. He managed different divisions, taking on advancing responsibilities and eventually was promoted to senior vice president.

Mr. Meister earned his bachelor's degree in economics from the University of Michigan in Ann Arbor, where he was first introduced to insurance through a business internship for Aon Corporation. He attended Villanova University, studying business administration with a focus on marketing and corporate finance.

Mr. Meister can be contacted at 425-213-5125 or KMeister@distinguished.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.