Editorial Board   Guest Author

Mr. Cossey

Nigel Cossey

General Manager, Courtyard by Marriott Dallas Allen at the John Q. Hammons Center

Nigel Cossey serves as general manager at the Courtyard by Marriott Dallas Allen at the John Q. Hammons Center , which is located in a thriving suburb north of Dallas. Mr. Cossey oversees the daily operations of this newly renovated Texas hotel, which sports the largest meeting space in Allen and is recipient of the 2017 TripAdvisor Certificate of Excellence designation. He has more than 20 years of hospitality experience, with a specialization in food and beverage operations.

Springfield, Missouri-based John Q. Hammons Hotels & Resorts (JQH) owns and operates the 228-room/suite Courtyard Dallas Allen property under license from Marriott International, Inc. or one of its affiliates. JQH is a leading private, independent owner and manager of hotels in the United States and also operates more than 1 million square feet of superb meeting space. Mr. Cossey's career with JQH also includes serving as assistant general manager at the company's 283-suite Embassy Suites by Hilton San Marcos Hotel, Conference Center & Spa in San Marcos, Texas, which features 65,000 square feet of meeting function space. Under Mr. Cossey's strategic leadership, the hotel was recognized for outstanding profitability performance.

Prior to joining JQH in 2015, he was director of food and beverage at the 405-room Myrtle Beach Marriott Resort & Spa at Grand Dunes in Myrtle Beach, South Carolina. Mr. Cossey is a member of the American Hotel & Lodging Association (AH&LA). He is active in the local lodging community, including participating on boards for The Hotel Association (THA) and the Allen/Fairview Hotel Association. 

Please visit http://www.marriott.com for more information.

Mr. Cossey can be contacted at 214-383-1151 or nigel.cossey@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.