Editorial Board   Guest Author

Ms. Hood

Anni Hood

Founder & Managing Director, WELL Business Solutions

Anni Hood is founder and Managing Director of WELL Business Solutions (https://annihood.com), an international advisory firm working with public and private sector organisations who seek advice and global expertise in the rapidly evolving and increasingly fused sectors of hospitality, integrative (medical) health, spas, lifestyle, community wellbeing and wellness tourism.

Ms. Hood advises and supports public entities and private businesses to achieve optimal results within the aforementioned sectors.  Her work anchors in conceptual and brand development, strategic and operational design, commercial optimisation, integration and enablement of services, programming and operational management.

In addition, Ms. Hood is co-founder and managing partner of WELL Intelligence  (https://wellintelligence.com), an early warning market insights platform publishing the 'Hospitality and Wellbeing Barometer', the Barometer provides a macro to micro analysis of industry influence and predictive impact forecasting. She is a board director for the International Health and Wellness Alliance and the founder and visionary behind K.I.S Lifestyle   (http://www.kislifestyle.com) - an online wellness community that enables affordable and accessible integrative health access. Anni was also the founding chair of the Wellness Tourism Initiative for the Global Wellness Institute.  

To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private sector, Anni works with tourism and government organisations on wellness tourism strategy, health, education and cohesion between ministries and recently, the NHS in the UK.  

As Group Director of Spas for the Jumeirah Group (2005-9), Ms. Hood spear-headed the development of the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is the Talise Wellness brand, named world's best hotel spa brand 2016 by the 'World Spa Awards' and now established in all Jumeirah properties. Meadowood Spa in Napa Valley (2015/16) was awarded five stars by Forbes travel guide within its first year of operation. 

Ms. Hood is a sought after international speaker with engagements that include The Get Together (Summit of Minds) - Chamonix, Global Wellness Summit, World Travel Market, Wellness Spain, Arabian Travel Market, Lithuanian Congress and The Baltic Congress and others. She keynoted at the inaugural Wellness Summit in the Maldives (October 2017).  Anni writes regular industry blogs and has authored many articles including for The Guardian Newspaper.

Please visit https://annihood.com for more information.

Ms. Hood can be contacted at +44 7885255887 or anni@wellintelligence.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.