Editorial Board   Guest Author

Ms. Hood

Anni Hood

Founder & Managing Director, WELL Business Solutions

Anni Hood is founder and Managing Director of WELL Business Solutions (https://annihood.com), an international advisory firm working with public and private sector organisations who seek advice and global expertise in the rapidly evolving and increasingly fused sectors of hospitality, integrative (medical) health, spas, lifestyle, community wellbeing and wellness tourism.

Ms. Hood advises and supports public entities and private businesses to achieve optimal results within the aforementioned sectors.  Her work anchors in conceptual and brand development, strategic and operational design, commercial optimisation, integration and enablement of services, programming and operational management.

In addition, Ms. Hood is co-founder and managing partner of WELL Intelligence  (https://wellintelligence.com), an early warning market insights platform publishing the 'Hospitality and Wellbeing Barometer', the Barometer provides a macro to micro analysis of industry influence and predictive impact forecasting. She is a board director for the International Health and Wellness Alliance and the founder and visionary behind K.I.S Lifestyle   (http://www.kislifestyle.com) - an online wellness community that enables affordable and accessible integrative health access. Anni was also the founding chair of the Wellness Tourism Initiative for the Global Wellness Institute.  

To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private sector, Anni works with tourism and government organisations on wellness tourism strategy, health, education and cohesion between ministries and recently, the NHS in the UK.  

As Group Director of Spas for the Jumeirah Group (2005-9), Ms. Hood spear-headed the development of the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is the Talise Wellness brand, named world's best hotel spa brand 2016 by the 'World Spa Awards' and now established in all Jumeirah properties. Meadowood Spa in Napa Valley (2015/16) was awarded five stars by Forbes travel guide within its first year of operation. 

Ms. Hood is a sought after international speaker with engagements that include The Get Together (Summit of Minds) - Chamonix, Global Wellness Summit, World Travel Market, Wellness Spain, Arabian Travel Market, Lithuanian Congress and The Baltic Congress and others. She keynoted at the inaugural Wellness Summit in the Maldives (October 2017).  Anni writes regular industry blogs and has authored many articles including for The Guardian Newspaper.

Please visit https://annihood.com for more information.

Ms. Hood can be contacted at 447885255887 or anni@wellintelligence.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.