Editorial Board   Guest Author

Ms. Hood

Anni Hood

Founder & Managing Director, WELL Business Solutions

Anni Hood is founder and Managing Director of WELL Business Solutions (https://annihood.com), an international advisory firm working with public and private sector organisations who seek advice and global expertise in the rapidly evolving and increasingly fused sectors of hospitality, integrative (medical) health, spas, lifestyle, community wellbeing and wellness tourism.

Ms. Hood advises and supports public entities and private businesses to achieve optimal results within the aforementioned sectors.  Her work anchors in conceptual and brand development, strategic and operational design, commercial optimisation, integration and enablement of services, programming and operational management.

In addition, Ms. Hood is co-founder and managing partner of WELL Intelligence  (https://wellintelligence.com), an early warning market insights platform publishing the 'Hospitality and Wellbeing Barometer', the Barometer provides a macro to micro analysis of industry influence and predictive impact forecasting. She is a board director for the International Health and Wellness Alliance and the founder and visionary behind K.I.S Lifestyle   (http://www.kislifestyle.com) - an online wellness community that enables affordable and accessible integrative health access. Anni was also the founding chair of the Wellness Tourism Initiative for the Global Wellness Institute.  

To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private sector, Anni works with tourism and government organisations on wellness tourism strategy, health, education and cohesion between ministries and recently, the NHS in the UK.  

As Group Director of Spas for the Jumeirah Group (2005-9), Ms. Hood spear-headed the development of the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is the Talise Wellness brand, named world's best hotel spa brand 2016 by the 'World Spa Awards' and now established in all Jumeirah properties. Meadowood Spa in Napa Valley (2015/16) was awarded five stars by Forbes travel guide within its first year of operation. 

Ms. Hood is a sought after international speaker with engagements that include The Get Together (Summit of Minds) - Chamonix, Global Wellness Summit, World Travel Market, Wellness Spain, Arabian Travel Market, Lithuanian Congress and The Baltic Congress and others. She keynoted at the inaugural Wellness Summit in the Maldives (October 2017).  Anni writes regular industry blogs and has authored many articles including for The Guardian Newspaper.

Please visit https://annihood.com for more information.

Ms. Hood can be contacted at 447885255887 or anni@wellintelligence.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.