Editorial Board   Guest Author

Ms. Hood

Anni Hood

Founder & Managing Director, WELL Business Solutions

Anni Hood is founder and Managing Director of WELL Business Solutions (https://annihood.com), an international advisory firm working with public and private sector organisations who seek advice and global expertise in the rapidly evolving and increasingly fused sectors of hospitality, integrative (medical) health, spas, lifestyle, community wellbeing and wellness tourism.

Ms. Hood advises and supports public entities and private businesses to achieve optimal results within the aforementioned sectors.  Her work anchors in conceptual and brand development, strategic and operational design, commercial optimisation, integration and enablement of services, programming and operational management.

In addition, Ms. Hood is co-founder and managing partner of WELL Intelligence  (https://wellintelligence.com), an early warning market insights platform publishing the 'Hospitality and Wellbeing Barometer', the Barometer provides a macro to micro analysis of industry influence and predictive impact forecasting. She is a board director for the International Health and Wellness Alliance and the founder and visionary behind K.I.S Lifestyle   (http://www.kislifestyle.com) - an online wellness community that enables affordable and accessible integrative health access. Anni was also the founding chair of the Wellness Tourism Initiative for the Global Wellness Institute.  

To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private sector, Anni works with tourism and government organisations on wellness tourism strategy, health, education and cohesion between ministries and recently, the NHS in the UK.  

As Group Director of Spas for the Jumeirah Group (2005-9), Ms. Hood spear-headed the development of the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is the Talise Wellness brand, named world's best hotel spa brand 2016 by the 'World Spa Awards' and now established in all Jumeirah properties. Meadowood Spa in Napa Valley (2015/16) was awarded five stars by Forbes travel guide within its first year of operation. 

Ms. Hood is a sought after international speaker with engagements that include The Get Together (Summit of Minds) - Chamonix, Global Wellness Summit, World Travel Market, Wellness Spain, Arabian Travel Market, Lithuanian Congress and The Baltic Congress and others. She keynoted at the inaugural Wellness Summit in the Maldives (October 2017).  Anni writes regular industry blogs and has authored many articles including for The Guardian Newspaper.

Please visit https://annihood.com for more information.

Ms. Hood can be contacted at +44 7885255887 or anni@wellintelligence.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.