Editorial Board   

Ms. Levtchenko

Adria Levtchenko

CEO & Co-Founder, PurpleCloud Technologies

Hotel technology entrepreneur Adria Levtchenko is CEO and Co-Founder of PurpleCloud Technologies, a software platform that provides real-time access to data and analytics for operational associates and managers in the hotel industry.

Under Ms. Levtchenko's tenacity, creativity and guidance, PurpleCloud Technologies has become a leader in the data-driven task management space with proven capabilities and cost savings for major hospitality entities.

Ms. Levtchenko's responsibilities at PurpleCloud Technologies include directing the company's investment and business strategies; maintaining relationships with advisors, partners and investors; hotel data analysis strategy and the design of the platform; and management of the current team of developers, data scientists, and marketing and sales associates.

Prior to forming PurpleCloud Technologies, Ms. Levtchenko was Sales Manager for the Cherry Hills, NJ Residence Inn and held multiple operational positions at the Philadelphia Airport Marriott.

Ms. Levtchenko attended the Hospitality Program at Drexel University and earned from the school a Bachelor of Science in Business Administration, with a concentration in Entrepreneurship.


Please visit http://www.purplecloudtech.com for more information.

Ms. Levtchenko can be contacted at adria@purplecloudtech.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.