Editorial Board   Guest Author

Mr. Schneider

Alexander Schneider

Vice President , Nikki Beach Hotels & Resorts

Alexander Schneider is Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. Mr. Schneider has been working with Nikki Beach since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.

Mr. Schneider is currently leading the Nikki Beach Hotels & Resorts plans for expansion in Europe and the Middle East. Born and raised in Germany, he brings over 17 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.

With a track record in pre-opening assignments, as well as providing guidance to owning companies for their hotel assets, Mr. Schneider has a unique ability to work in the space between hotel operations, revenue management, sales and marketing. His international outlook in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for a vibrant brand like Nikki Beach.

Mr. Schneider holds an Associate Degree with Honors from the Culinary Institute of America, New York, U.S.A. Be proud to inspire people and Appreciate each other's talents are two of Nikki Beach Family Values which inspire Alexander every day. He strongly believes that satisfied guests can become our ambassadors worldwide, while satisfaction is contagious.

Please visit http:// for more information.

Mr. Schneider can be contacted at +971 4 376 6162 or alexander.schneider@nikkibeachhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.