Editorial Board   Guest Author

Mr. Schneider

Alexander Schneider

Vice President , Nikki Beach Hotels & Resorts

Alexander Schneider is Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East. Mr. Schneider has been working with Nikki Beach since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.

Mr. Schneider is currently leading the Nikki Beach Hotels & Resorts plans for expansion in Europe and the Middle East. Born and raised in Germany, he brings over 17 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.

With a track record in pre-opening assignments, as well as providing guidance to owning companies for their hotel assets, Mr. Schneider has a unique ability to work in the space between hotel operations, revenue management, sales and marketing. His international outlook in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for a vibrant brand like Nikki Beach.

Mr. Schneider holds an Associate Degree with Honors from the Culinary Institute of America, New York, U.S.A. Be proud to inspire people and Appreciate each other's talents are two of Nikki Beach Family Values which inspire Alexander every day. He strongly believes that satisfied guests can become our ambassadors worldwide, while satisfaction is contagious.

Please visit http:// for more information.

Mr. Schneider can be contacted at +971 4 376 6162 or alexander.schneider@nikkibeachhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.