Editorial Board   Guest Author

Mr. Schneider

Alexander Schneider

Vice President , Nikki Beach Hotels & Resorts

Alexander Schneider is Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East.  Mr. Schneider has been working with Nikki Beach since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.

Mr. Schneider is currently leading the Nikki Beach Hotels & Resorts plans for expansion in Europe and the Middle East. Born and raised in Germany, he brings over 17 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.

With a track record in pre-opening assignments, as well as providing guidance to owning companies for their hotel assets, Mr. Schneider has a unique ability to work in the space between hotel operations, revenue management, sales and marketing. His international outlook in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for a vibrant brand like Nikki Beach.

Mr. Schneider holds an Associate Degree with Honors from the Culinary Institute of America, New York, U.S.A. Be proud to inspire people and Appreciate each other's talents are two of Nikki Beach Family Values which inspire Alexander every day. He strongly believes that satisfied guests can become our ambassadors worldwide, while satisfaction is contagious.

Mr. Schneider can be contacted at +971 4 376 6162 or alexander.schneider@nikkibeachhotels.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.